Geneva, 23 January 2013 – At the Salon International de la Haute Horlogerie (SIHH) in Geneva, IWC Schaffhausen hosted around 800 international guests and media representatives from around the globe for the launch of its new Ingenieur watches. The latest collection aptly expresses the spirit of the new partnership between the Schaffhausen watchmaker and the MERCEDES AMG PETRONAS Formula One™ Team. Together with IWC CEO Georges Kern, Academy Award winner Kevin Spacey compèred the IWC Race Night, while Nico Rosberg and his sleek Formula One™ racing car galvanized the atmosphere. Also present at this incredible event were celebrities Ewan McGregor, Zinédine Zidane, Karolina Kurkova, Ross Brawn, Eric Dane, Adriana Lima, Luís Figo and Matthew Fox. The British band Jamoriquai supplied the musical highlights.

“IWC’s passion for engineering excellence, for the highest technical performance and for precision has earned it a high profile over the years. We associate these attributes with motor racing in general, but with the MERCEDES AMG PETRONAS Formula One™ Team in particular,” explains Georges Kern, CEO of IWC. He is clear about the motives for his company’s new commitment. “As their Official Engineering Partner for the next 3 years, we have forged a cohesive link between our Ingenieur line of watches and the thrills and heritage of Formula One™. Our latest innovations are dedicated to this partnership. This evening marks the start of the relaunch of this tradition-steeped watch family from the House of IWC,” adds Kern.