Reebok and Universal Monsters Unveil New “Boktober” Collection
Classic Styles Like the Instapump Fury 94 Mid and Pump TZ Get a Spooky Makeover to Bring the Halloween Spirit Alive in This Iconic Partnership (BOSTON) October 4, 2024 – Today, Reebok, the iconic and irreverent sports culture brand, and Universal Products…
Paris 2024 Games sports equipment and other assets get a second life
03 October 2024 – Almost all of the 1.2 million pieces of the sports equipment used during the Olympic and Paralympic Games Paris 2024 are being given a second life. In addition, other assets – from uniforms and furniture to technological equipment – will…
Las Vegas News Briefs − October 2024
ENTERTAINMENT NEON CITY FESTIVAL RELEASES FULL TALENT LINEUP FOR INAUGURAL EVENT, NOVEMBER 22-24Neon City Festival (NCF) has announced 23 acts that will join its inaugural lineup alongside headliners Alison Wonderland, Neon Trees, Russell Dickerson and Seven Lions. Taking place in…
Automobili Lamborghini, Animoca Brands, and Motorverse team up to launch Fast ForWorld
The upcoming immersive platform will revolutionize brand engagement through loyalty and gaming interoperability Sant’Agata Bolognese / Hong Kong, October 2nd 2024 – Automobili Lamborghini and Animoca Brands, which advances digital property rights for gaming and the metaverse, today announces a new…
Macron is the new Concacaf sports equipment and apparel partner
Wednesday, October 2, 2024 – The renowned sportswear brand Macron, which has partnerships across a range of global sports, and Concacaf, the Confederation for football in North America, Central America, and the Caribbean, have announced a long-term partnership that will include Macron…
Y−3 Presents: Fall/Winter 2024 Chapter 4
adidas Having premiered the brand’s Fall/Winter 2024 campaign starring A$AP Nast and Gabbriette earlier this year, Y-3 returns to present the concluding chapter of its seasonal collection. From the city streets of NYC to an altogether more abstract and ethereal space, a…
Record−Breaking September for Kia America’s All−Electric and Plug−In Hybrid Models
KIA America Kia America closed September with sales of 58,913 units led by significant gains and record-setting sales performances by the brand’s broad lineup of all-electric (EV) and plug-in hybrid (PHEV) vehicles. Despite fewer selling days compared to last year,…
Reebok and SET Announce Second Exclusive Drop – Legacy Essentials Collection
The collection combines Reebok’s iconic BB4000 II Footwear and SET’s beloved apparel OSTON, Mass. – Sept. 30th, 2024 – Today Reebok, the irreverent sports culture brand, and SET, the active lifestyle apparel brand, announce their latest exclusive capsule collection. Joining at the intersection…
Game−changers: Aldric Bourgier, Chief Innovation and Development Officer at Babolat and Ranieri Niccoli, Lamborghini’s Chief Manufacturing Officer, debate the shared synergies in creating padel rackets and Lamborghini super sports car
“Beyond: a Lamborghini podcast”, episode eight Sant’Agata Bolognese, 30 September 2024 – Innovation, lightweight technologies, creating positive environments that bring people together in both manufacture and ownership: while French Padel racket manufacturer Babolat and Italy’s super sports car marque Lamborghini may…
