#SnowStories: Meet the Rivers triplets – a sibling trio creating an avalanche of change in skiing
International Ski and Snowboard Federation Apr 25, 2025 – When you think of skiing, snow-covered mountains and slopes steeped in Alpine heritage often come to mind. However, in the United States, three siblings are rewriting expectations and redefining what it means…
ASICS partners with World Athletics to host runners in the heart of Tokyo as they aim to break records in the Tokyo : Speed : Race
The showcase event will bring runners together in the shadow of the Japan National Stadium to celebrate the launch of ASICS’ latest pinnacle running products. [24 April 2025 – Hoofddorp, The Netherlands] – ASICS will be closing the streets of Tokyo…
Turning the tables for sustainable development in India
23 April 2025 – As World Table Tennis Day is celebrated today, we highlight the work of Tanjun Associate LLP. This organisation uses table tennis as a vehicle for lasting environmental and social impact in rural communities in India, with the support from…
Paris 2024 legacy in action: Olympic and Paralympic Week inspires 700,000 students and sets the stage for French Alps 2030
23 April 2025 – From 31 March to 4 April, the 9th edition of Olympic and Paralympic Week (French acronym: SOP) brought together over 700,000 students in France and abroad in a national celebration of sport, inclusion and the Olympic values….
Cricket back in Olympics, Pomona to host
From Caribbean Life Cricket back in Olympics, Pomona to host Cricket will return to the Olympic Games after a 128-year absence, and the venue has been officially announced. The Fairgrounds in Pomona, Southern California, has been confirmed as the cricket…
Concacaf Announces production of exclusive documentary series on the 2025 Concacaf Champions Cup
Concacaf announces production of exclusive documentary series on the 2025 Concacaf Champions Cup, the first project in a new collaboration with Offline Sports Miami, FL (Tuesday, April 22, 2025) – Concacaf and the production company Offline Sports have officially kicked off…
Reebok, Engineered Garments Reenvision the Instapump Fury 94
Reebok, Engineered Garments Reenvision the Instapump Fury 94, Continuing the Celebration of Its 30−Year Legacy The Duo’s Third Collaboration Merges British Heritage with Futuristic Design May 2025 Today, Reebok, the iconic and irreverent sports culture brand, and Engineered Garments, the renowned New…
Honoring Earth Day: The FIS Mountain Cleanup Challenge and 2024−2025 sustainability highlights
International Ski and Snowboard Federation Apr 22, 2025 – This Earth Day, FIS joined forces with the snow sports community for the FIS Mountain Cleanup Challenge. Running from April 2 to 21, the three-week campaign invited mountain enthusiasts to film short videos of…
Fresh Beats, Fresh Swings: Bev Boys Joins Srixon as Newest Brand Ambassador
Dunlop Sports HUNTINGTON BEACH, Calif., April. 21, 2025 – SRIXON® is proud to welcome Bev Boys as the newest member of its ambassador team. Nick Bonilla, the creator behind Bev Boys, has built a loyal following by blending sharp comedy,…
adidas Launches New Adizero Boston 13 – Designed for Fast Training Runs
Today, adidas introduces the Adizero Boston 13 – the latest addition to adidas’ speed-focused running family. Designed to provide consistent speed for fast workouts and tempo runs, the Adizero Boston 13 is the perfect training accompaniment to those who race…
