Twitter was launched in 2009 and is one of the original social media platforms. Users on this app can post their thoughts and opinions in messages of 140 characters and it is considered a form of microblogging. Twitter is extremely popular and celebrities and politicians are moving financial markets on this app. Apart from being just a place to express yourself, Twitter is also used by brands and businesses to market their products and services. Twitter has completely disrupted the marketing industry and this article will explore how the popular app has managed to do this.

Convenience 

Twitter is a very convenient social media platform. It is mobile friendly and you can access it anywhere and anytime as long as you have an internet connection or mobile data. You can promote your research easily on Twitter by providing links to your website and blog posts etc. You can easily send and receive tweets and you can follow accounts that align with your interest and have their tweets appear on your timeline. The great thing about Twitter is that it is extremely budget-friendly and you can advertise on the app for as little as $50. Compared to a marketing firm that will cost you a large amount of money, Twitter is the better option for businesses and brands who want to market their product or service because you will reach a wider audience for a fraction of the cost. There are also many useful tools to take advantage of, like the tweet deleters listed on Earth web, which are there to make deleting unwanted tweets super easy.

Massive reach 

Twitter has a massive audience of over 330 million users on the app per month. As a business or a brand, one of your goals should be to reach different demographics and if you direct your marketing efforts on Twitter, this is a very attainable goal. Twitter is an open space and you can target your audience specifically which will boost brand awareness and help you establish a relationship with your audience which promotes brand loyalty and encourages more people to follow you which is great because more followers equal more potential customers.

Customer interactions 

Because Twitter is an open space, it allows your customers to connect with your business or brand and it also allows you to connect with your customers on a more personal level as well as monitor what people think and feel about your product or service which is a great way to get customer feedback. This sort of interaction is valuable because seeing first-hand what people think and feel about your product or service is good market research and you can use the information to improve on your product. Interacting with your customer is also a great way for them to connect with your business or brand which creates loyalty.

Research competition 

The openness of Twitter makes it extremely easy to research your market and competition which means that you can observe your competitors’ marketing strategy and if you see it works, you can implement it for your own business or brand. Similarly, if you see your competition doing something that doesn’t work, you will know to avoid it with your own strategy. You can do this by stalking their timeline and observing their marketing campaigns as well as how they interact with their audience. They might be your competition, but you can still learn from them. 

Generate traffic

When you generate traffic on social media, you increase the traffic to your website, blog, or profile. Whenever an individual clicks on a tweet that directs them to your website or blog, digital analytics will report that as social traffic so you need to ensure that your links are in your Twitter bio and that you pin a tweet with a link to your website or blog. Twitter is a great way for people to access your product, service, and website so you should always use the app to optimize traffic on your site. This will result in more traffic which means more brand awareness and more potential customers. 

Twitter has no doubt changed the marketing sector and provided brands and businesses with a platform to advertise their products to a wider audience for much less money. If you are a business or brand, don’t sleep on this app.