January 27, 2022

What are the top places for social media marketing?

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Are you thinking about marketing your business on social media but have no idea which platform to choose? Are you confused about what the different platforms do and how you can use them to your advantage?

Over the years, social media has been consistently rising in popularity and even made its way into the world of marketing. Businesses and brands now have full control over their branding in an easy, cost-effective, and continent manner. This can be incredibly helpful and comes along with so many benefits. 

These days, there are so many different social media platforms to choose from, and as a business, this decision can be overwhelming. Here is a list of the most popular social media platforms for businesses and marketing. 

LinkedIn

If you are looking for something a bit more professional and are wanting to promote your services or even look for a job. Then LinkedIn is the perfect place for you. LinkedIn is designed to help employers’ friend people to work for them and to help people find jobs. There are many reasons why someone would want to buy followers on LinkedIn. One reason may be because there are not enough contacts yet and you’re trying to expand your network of connections. Another reason could be because you’re looking for more opportunities or just trying to get noticed by hiring managers or recruiters. Whatever the case may be, it’s important that you know what you want out of this purchase before jumping into anything blindly. 

It is essentially a networking platform for people in business. This is the perfect platform for marketing if you are looking for work, as latest stats say that this is the most trusted network. However, it won’t work the best if you are trying to sell products. 

Instagram

The frontrunner in the social media world, Instagram. Instagram has been the most popular social media platform for a very long time and it’s no surprise as to why. It was only recently surpassed by TikTok; however, it is still one of the best platforms for marketing. 

Here you can post both videos and photos for an audience to see. One of the best parts about marketing on Instagram is that you are not limited by the demographics. Instagram is one of the most giving platforms in terms of demographics and caters to people of all ages from teens to adults. And everything in between. 

Twitter

When it comes to social media marketing, you need to be particular about the platform that you are choosing to reach the right people. First up we have Twitter. Twitter is one of the older social media platforms, being launched back in 2006, but remains as one of the most popular social media apps around. It reaches around 330 million active monthly users which is impressive for an app that is 15 years old. 

Twitter is a microblogging-style platform that allows you to post worded tweets, as well as images, gifs, and videos. As a business, these added visuals were a great addition because they can elevate your content to a whole new level. 

Here you will be able to reach that of the millennial demographics. Because it is an older platform and these users have grown up with it, they use it more often than any other age group. 

TikTok

Next up we have the ever so famous, TikTok. This is a newcomer to the social media games but has very quickly made it to the list of most popular and most used social media platforms around. It has over a billion active monthly users and this number is steadily rising, even though it is still a relatively new platform. 

TikTok is a place for users to share videos of themselves with their friends, family, and followers with ease. The app also lets you film and edit the videos. As a business, it is a great opportunity to get your name out there as your content can be shown to people without them even having to follow you. 

On TikTok, you will most reach a younger audience of young adults and teens. This makes it easier for less professional marketing to take place and for you to slot in with the trends and challenges without getting any funny looks. 

Facebook

Last but not least, we have Facebook, which is yet another old platform that has stood the test of time. Facebook reaches a much older demographic but this does not mean that it is no good when trying to reach younger audiences. 

Most people think of Facebook as a place to keep up to date with old friends and family, but it is so much more than that. As a business, you can take advantage of all of the different features that Facebook has to offer from business pages to a marketplace. 

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