Telecom company set to back Gold Cup for 5th consecutive edition

Miami (Tuesday, May 19, 2015) – The Confederation of North, Central America and Caribbean Association Football (CONCACAF) and its commercial partnership agency, Traffic Sports, announced today that Sprint, a leading national wireless provider and telecommunications company, will once again sponsor the CONCACAF Gold Cup in 2015.

“We are pleased to welcome back Sprint, as the Official U.S. Wireless Provider of the CONCACAF Gold Cup 2015,” said CONCACAF General Secretary Enrique Sanz. “Sprint has always been a great supporter of international soccer in the Confederation. Sprint has once again proved their interest in helping to bring the international game to fans throughout the region, through this renewed deal.”

With the agreement, Sprint continues a long-term association with the CONCACAF Gold Cup. Including the 2015 Gold Cup, the company has now sponsored five consecutive editions of the tournament dating back to 2007.

The U.S.-based telecommunications company signs on as the exclusive Official Sponsor of Gold Cup 2015 in the United States telecommunications and wireless sector, and the Official Wireless Provider of Gold Cup. The deal was negotiated by CONCACAF commercial partnership agency Traffic Sports.

The 2015 CONCACAF Gold Cup will be played from July 7-26, including 12 teams from the region — in alphabetical order: Canada, Costa Rica, Cuba, El Salvador, Guatemala, Haiti, Honduras, Jamaica, Mexico, Panama, Trinidad & Tobago and the United States.

The Gold Cup will take place in 13 cities across the United States and Canada. Boston, Charlotte, Chicago, Dallas, Houston, Kansas City, Los Angeles, Phoenix and Toronto will all host group stage double-headers. Baltimore and New York/New Jersey will host the quarterfinals, while Atlanta will play host to the semifinals on July 22. Philadelphia will be the site of the third-place match on July 25, as well as the Final on Sunday, July 26.

Taking place every two years, the Gold Cup has established itself as the region’s most popular national team tournament, routinely drawing capacity crowds and millions of viewers across the region. The Gold Cup has been played 12 times since the inaugural edition in 1991.

About CONCACAF
CONCACAF — the Confederation of North, Central American and Caribbean Association Football — is one of six continental confederations of FIFA (Fédération Internationale de Football Association) and serves as the governing body of football in this part of the world. It is comprised of 41 national associations, from Canada in the north to Guyana, Suriname and French Guiana in the south. Please visit www.concacaf.com for more information.

About SPRINT
Sprint (NYSE: S) is a communications services company that creates more and better ways to connect its customers to the things they care about most. Sprint served more than 57 million connections as of March 31, 2015 and is widely recognized for developing, engineering and deploying innovative technologies, including the first wireless 4G service from a national carrier in the United States; leading no-contract brands including Virgin Mobile USA, Boost Mobile, and Assurance Wireless; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. Sprint has been named to the Dow Jones Sustainability Index (DJSI) North America for the past four years. You can learn more and visit Sprint at www.sprint.com or www.facebook.com/sprint and www.twitter.com/sprint

About Traffic Sports
Traffic Sports, founded in Sao, Paulo, Brazil in 1980, is one of the leading sports groups in the world. Traffic’s global headquarters continue to be in Sao Paulo with regional offices in Miami (USA), Amsterdam (The Netherlands) and Lisbon (Portugal). Over the past three decades, Traffic has organized and/or commercialized most of the official international soccer events in the Americas and today holds select exclusive commercial rights to the following premier properties in the region: Copa América, CONCACAF Gold Cup, Copa Libertadores, CONCACAF Champions League, CONCACAF World Cup Qualifiers, Copa do Brasil and the North American Soccer League (NASL). Traffic is also the exclusive FIFA Match Hospitality agency for the Brazil territory and owns the following soccer clubs: Estoril Praia (Portugal), the Carolina RailHawks (NASL), the Fort Lauderdale Strikers (NASL) and Desportivo Brasil. For more information, visit trafficsports.com.