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Genesis Motor Europe
  • Genesis returns to the frozen shores of St. Moritz for the third year 
  • White Turf will run from 3 February to the 18 February, with Genesis as a main sponsor present throughout the duration of the event
  • The Genesis line-up will be available for test drives during race weekends including the all-electric range, as well as newly launched G90 luxury saloon 
  • Attendees will also be able to see the flagship G90 in the event village

Frankfurt, Germany, 31 January 2024: Genesis Motor Europe will once again be a main sponsor of the luxury equestrian event White Turf St. Moritz for the third consecutive year. 

Following a successful debut in 2022 as official automotive partner, Genesis will return in 2024 for a second year as one of the main partners. 

White Turf is synonymous with elegance and horsepower. The internationally renowned horse racing event is part of a longstanding tradition in Europe that sees jockeys take to the frozen St. Moritz Lake in a variety of exhilarating races under the sun of the Swiss Alps. Race formats across the three weekends of competition include trotting races, flat races and the ever-impressive Norwegian art of skijöring. 

Guests will be able to enjoy luxury hospitality inside the event village at the Genesis lounge, at the VIP G90 Lounge next to the finishing post or at an exclusive test drive experience at the entrance of the event village, where attendees will have the opportunity to test drive the Electrified G80, Electrified GV70 or GV60 along with the new G90 every weekend of the event from Friday to Sunday. 

For 2024, Genesis also is also donating a deluxe prize for the Prix D’Honneur raffle. One lucky winner will enjoy a weekend of luxury, including taking home a Genesis of choice for the weekend with an overnight stay at a Genesis partner hotel. The winner will also take home a bespoke piece of art, created by renowned Swiss design artist Ginny Litscher entitled ‘The Beauty of White Turf’. The piece reflects the unique atmosphere of White Turf, which has been celebrating international equestrian sport at the highest level since 1907.

Lawrence Hamilton, Managing Director, Genesis Motor Europe, said: “We are excited to be back in St. Moritz for our third year. Collaborating with such a prestigious European event which is an outstanding showcase for our brand. For 2024 we will be elevating the experience with luxury activations and our distinctly Korean hospitality. Our business is growing in Switzerland and, by continuing to build our brand image and highlighting our global flagship G90, we’re demonstrating our firm commitment to the Swiss market.”

To test drive a Genesis, timeslots can be booked at the Genesis Test Drive location at the entrance to the White Turf Village during the event weekends or prebooked on the Genesis homepage:

About Genesis

Founded in South Korea, Genesis offers premium cars with a luxury experience and is committed to delivering an exceptional service to its customers. From its European headquarters in Frankfurt, Genesis Motor Europe operates in Germany, Switzerland and the UK. Since launching in Europe in 2021, the brand has received multiple company and product award wins across all three markets. 

The Genesis range includes three dynamic pure electric models as well as the most recent addition, Genesis G90, the brand’s flagship luxury saloon. Central to Genesis’ identity is the distinctive design language of ‘Athletic Elegance’, blended with the very latest technology to deliver state-of-the-art customer features.

Genesis is dedicated to a sustainable future and aims to become carbon net zero by 2035.

For more information about Genesis and its definition of premium, please visit


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