February 4, 2023

HS Brands International appoints new director of business development for the Caribbean

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10961286-hs-brands-international HS Brands International recently announced the appointment of Sidney Strachan, Managing Partner of Intelligent Business Services, as Director of Business Development for The Bahamas and Caribbean region. Mr. Strachan’s specific role will be to promote and sell HS Brands International services in The Bahamas and other Caribbean islands.

HS Brands International is a leading mystery shopping services and loss prevention solutions provider. HS Brands International operates two distinct but complimentary divisions, Service Sleuth and The Mershimer Group. Each division can work independently or seamlessly together to improve customer experience and minimize loss. Service Sleuth measures, evaluates, and provides feedback based on guest experience through global mystery shopping and data collection services. The Mershimer Group provides customized outsourced and co-sourced loss prevention programs, third party brand standards audits, safety & security audits, compliance audits, and royalty assurance programs, all of which can significantly impact companies’ bottom line.

Intelligent Business Services (IBS Leaders) is a Bahamas based eclectic Network of skilled professionals committed to providing exceptional, accurate and cost saving local business intelligence, PR and Marketing Services. IBS Leaders has more than a decade of experience in dealing with both regional and international companies, and has garnered a fine appreciation for what works in our local environment.

Mr. Strachan expressed, “I wish to thank Claudia Brea, VP Operations Latin America & Caribbean and Tom Mills, Jr., CEO for extending this opportunity to IBS Leaders.” He Continued, “Our Company combines our accumulated experience of regional expertise and ways of working, so we are able to offer bespoke solutions to achieve our clients’ goals. We have found that what works well in some global contexts will miss the mark in the Bahamas and Caribbean.”

Ms. Claudia Brea, VP Operations, stated: “We are excited about this new partnership. The Bahamas and Caribbean, with its specific set of sensitivities, idiosyncrasies, norms and ethics, require a local group who understand the lay of the land. A lack of comprehension of regional intricacies could cause a message or campaign to miss its mark entirely hence the need for a local partner in our efforts to provide cutting edge services to this region”

Mr. Tom Mills, CEO congratulated Mr. Strachan in his new role stating: “We welcome Mr. Strachan and Intelligent Business Services into the HS Brands International Family. We are excited about this partnership in an effort to continue to expand our reach into this region.”

Mr. Mills is recognized as an innovative leader in the industry as the creator of SASSIE, the industry’s first web-based mystery shopping software.

HS Brands International services include: Mystery Shopping, Loss Prevention and Data Collection. More specifically the company focuses, among other things, on: Executive Casino Setup and Mystery Shopping, Mystery Shopping in Nevada, Crowdsourcing & Crowd Projects, Field Forms, Royalty Assurance, Brand Standards Evaluations and Customer & Employee Satisfaction Surveys.

According to Strachan, who has set his mark in the social media group development internationally, “This is just another opportunity to see the diverse potential that exists here in the Bahamas. We take this opportunity serious and intend to become the regional business intelligence leaders through this new partnership”

Persons wanting more information can contact us at: Sidney.strachanhsbrands.com, Claudia.breahsbrands.com or visit the company’s website at www.hsbrands.com.

For more information contact us at: 1.242.698-5404

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