December 4, 2020

H&M Makes Paris Fashion Week Debut with its Autumn 2013 Show

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evite_hmonline-w39828 February 2013

Pixie Geldof, Ashley Olsen, Chloe Moretz, Virginie Ledoyen and Emma Roberts were among the guests last night in Paris as H&M presented its first ever catwalk show during Fashion Week. H&M’s Autumn Collection 2013 was shown to an audience in a specially created space decorated like a dream apartment full of the party elegance of’70s Paris within the grounds of the Musée Rodin. It was also broadcast live at hm.com. After the catwalk show, with models such as Cara Delevinge, Isabeli Fontana and Arizona Muse, guests celebrated with performances by the French artist Owlle, as well as 2 Many DJ’s.

The show, styled by George Cortina, is a new exciting step for H&M, where fashion accessible to everyone is presented in one of the most prestigious fashion capitals in the world.

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