By Garret Norris

With the presence of new digital platforms – especially the social media sites, many small- and medium- scale businesses can now reach hundreds or even thousands of potential customers on the Internet easier and more efficiently.

That said, social media sites not only extend your market reach but is also one of the easiest ways to build your referral network these days. Referral network, which refers to a group of business owners and professionals who try to promote each other – either through word of mouth and referrals – to gain more sales and leads, is a strategy that is very much effective in adding value to your business and your customers.