There are five factors that make blogging for businesses valuable.

Great for SEO

Creating and posting blogs on a company’s website increases its visibility online especially Google searches.

Build relationships with your customers

If you want your business to stay longer in the industry, you also have to build close and good relationships with your customers.

Blogging helps you gain your customer’s trust by providing them with reliable and quality content.

Establish your business as subject matter expert

If you write content and post this online on a regular basis, you can earn people’s trust and your website can be visited multiple times as your content becomes a go-to source of information in your industry.

Connect people to your brand

If you are close or have a good relationship with your customers, you are building a foundation between them. Aside from this, you also make them more involved and aware of your company or business.

You allow them to be aware of the personal side of your business and vision, standards, and mission of the company.

Create opportunities for sharing

There are a lot of platforms nowadays where people can share whatever and whenever they want to.If your blogs are reliable and relevant enough, these contents can be shared and spread by your customers to other networks as well.

Got any more inquiries? Check out this infographic by King Kongtent.

SOURCE: https://kingkongtent.net/products/website-content