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Ben & Jerry’s reveals new flavor: Schweddy Balls

MONTPELIER, Vt. (AP) — Ben & Jerry’s has Schweddy Balls. Would you like a taste?

Chill out, it’s only the name of their new flavor.

Schweddy Balls ice cream is an homage to a 13-year-old “Saturday Night Live” skit featuring Alec Baldwin as bakery owner Pete Schweddy, whose unique holiday offerings included a delicacy called Schweddy balls.

The company’s not worried about offending people with the name, said spokesman Sean Greenwood.

“We’re the caring company,” Greenwood said Thursday. “We never want to do anything that is upsetting for people. We think it’s congruent with our values, in terms of having fun. One of our principles is ‘If it’s not fun, why do it?’”

Other flavours with edgy names — like Karamel Sutra and Half Baked — were irreverent double-entendres, too, he said.

True. But Schweddy Balls?

The new flavour, which was unveiled Wednesday and is being offered in a “limited batch,” consists of vanilla ice cream, a hint of rum, fudge-covered rum balls and milk chocolate malt balls. It’s being sold in Ben & Jerry’s Scoop Shops and supermarkets.

The “SNL” skit, which first aired Dec. 12, 1998, starred Molly Shannon and Ana Gasteyer as hosts of “Delicious Dish,” a National Public Radio programme interviewing Baldwin’s Pete Schweddy character.


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