IEyeNews

iLocal News Archives

A woman’s place: Supreme Court, and the frozen-food section

Ice-CreamBy Marcia Coyle, From Legal Times,

Justice Ruth Bader Ginsburg has been the subject of law review articles, books, editorials, T-shirts and now—ice cream activism?

Yes, that’s right. A petition on change.org is approaching 4,000 signatures urging Ben & Jerry’s to correct a dearth of flavors in honor of women by creating “Ruth Bader Ginger,” a combination of brown sugar cinnamon ice cream with gingersnap cookies and a ginger caramel swirl.

The petition is the work of Yael Mazor-Garfinkle, an obvious marketing whiz from Melrose, Massachusetts. Her petition responds to a community user’s post on buzzfeed.com. The writer, Amanda McCall, noted that in the past 30 years Ben & Jerry’s has created more than 20 flavors honoring various groups and people, but only two women: Tina Fey’s television character on 30 Rock—Liz Lemon Greek Frozen Yogurt in 2013—and Olympic snowboarder Hannah Teter—Hannah Teter’s Maple Blondie in 2009. Neither, she wrote, is still available.

McCall proposed 10 “delicious” solutions, including a Ginsburg flavor, to Ben & Jerry’s.

The BuzzFeed post triggered an NPR column by Tania Lombrozo, a psychology professor at the University of California, Berkeley. Lombrozo wrote:

“As McCall acknowledges, flavor-name parity won’t close the gender pay gap or elect more women to office. But calling attention to gender disparities of this kind is valuable precisely because such disparities so easily go unnoticed. A string of female flavors would seem anomalous (Ruth Bader Ginger, Coco-nut Chanel, Angelina Jolie Rancher, Jane Austen Cream Pie), yet in many domains, it takes a stunt like McCall’s for most of us to notice a trend of female absence.”

Even a British tabloid, the Daily Mail, picked up the story. But it has taken the petition by Mazor-Garfinkle to move Ruth Bader Ginger into the eye of Ben & Jerry’s. As she explains on change.org:

“Justice Ruth Bader Ginsburg is my personal hero. As the first Jewish woman to serve on the Supreme Court, she inspires me to think big about what I can accomplish in my own life. And not only is she an accomplished legal scholar, she’s also become a cultural icon for young women like me; my friends and I—and a lot of people on the Internet—lovingly refer to her as ‘the Notorious RBG.’ ”

Ben & Jerry’s has named flavors after John Lennon and Willie Nelson and has used flavors to honor Jimmy Fallon’s Tonight Show anniversary, among others. Stephen Colbert, she noted, got his flavor by publicly campaigning on his Comedy Central show, “The Colbert Report.”

Mazel-Garfinkle, urging people to sign up, writes, “If enough people support this petition, we can get them to add another American icon, the Notorious RBG, to that list.”

No response yet from the socially conscious Vermont ice cream makers.

IMAGE: Credit: Amanda McCall Via amandamccallworldwideweb.com

For more on this story go to: http://www.nationallawjournal.com/legaltimes/id=1202723072328/A-Womans-Place-Supreme-Court-and-the-FrozenFood-Section#ixzz3WvkFURFQ

LEAVE A RESPONSE

Your email address will not be published. Required fields are marked *