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What Silicon Valley tech VCs get wrong about consumer investing

By Ryan Caldbeck From TechCrunch When I began fundraising for CircleUp six years ago, I encountered many investors whose eyes would glaze over when I mentioned “consumer.” These investors would fidget uncomfortably or drop their gaze when I explained that…

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Lawsuit says Jessica Alba’s Honest company products are dishonest about “Natural” claims

By Ashlee Kieler From Consumerist Honest Company, co-founded by actress Jessica Alba, built its billion-dollar reputation on the fact that its products are created using natural, nontoxic elements. But a newly filed class-action lawsuit claims the company hasn’t been as…