February 26, 2021

Reebok releases first−ever kids collaboration with Peppa Pig

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Reebok

Boston, Mass. –February 8, 2021 – Today Reebok unveils its first Reebok x Peppa Pig kids-only collection in partnership with Hasbro. This bold, bright capsule collection was inspired by Peppa’s world, her family and her favorite activities and features five energetic silhouettes for toddler and preschool age children.

Highlights of the Reebok x Peppa Pig collection include:

  • Classic Leather: This bright yellow Classic Leather is representative of Peppa’s signature rainboots and includes a teal detail on the midsole to nod to Peppa’s favorite activity – splashing in puddles.
  • Complete Clean: Inspired by Peppa’s little brother George and his dinosaur, aka “Dine-Saw,” this Complete Clean has a pop of blue on the upper to match George’s signature blue t-shirt. The green accents on the sides and heel of the shoe pay tribute to George’s faithful dinosaur.
  • CL Jogger: This CL Jogger is just as loud as Peppa is with its red and pink upper. Knowing that wherever Peppa goes her teddy is usually close by, the Velcro strap features her teddy’s face accompanied by a light brown fur heel collar.
  • Club C: Emblematic of the illustrated nature of Peppa’s world, this white sneaker is dotted with drawings that resemble Peppa’s universe. The sides of the sneaker include outlines of drawings to allow kids to color in the shoes and make them their own.
  • Club C Slip On: The Club C Slip On was created for all toddlers that love to dress up like a princess, just like Peppa. This is the only model that will be available in toddler’s sizes only.

All shoes, with the exception of the Classic Leather and preschool Club C, are either slip-ons or feature hook-and-loop straps to ensure the shoes are easy to put on and take off. The Classic Leather and preschool Club C come with traditional laces.

The Reebok x Peppa Pig collection will be available in toddler and preschool sizes beginning at $40 starting February 15th, 2021 on Reebok.com at 10am PST/1pm EST.

About Hasbro

Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World’s Best Play and Entertainment Experiences. From toys, games and consumer products to television, movies, digital gaming, live action, music, and virtual reality experiences, Hasbro connects to global audiences by bringing to life great innovations, stories and brands across established and inventive platforms. Hasbro’s iconic brands include NERF, MAGIC: THE GATHERING, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE, POWER RANGERS, PEPPA PIG and PJ MASKS, as well as premier partner brands. Through its global entertainment studio, eOne, Hasbro is building its brands globally through great storytelling and content on all screens. Hasbro is committed to making the world a better place for all children and all families through corporate social responsibility and philanthropy. Hasbro ranked among the 2020 100 Best Corporate Citizens by 3BL Media and has been named one of the World’s Most Ethical Companies® by Ethisphere Institute for the past nine years. We routinely share important business and brand updates on our Investor Relations website, Newsroom and social channels (@Hasbro on Twitter and Instagram.)

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