March 24, 2023

NYT: Apple car ‘reboot’ involves dozens of layoffs

q-100By Richard Lawler  From engadget

Instead of building a whole new car, reportedly the new focus is just self-driving car tech.

The latest rumor surrounding Apple’s fabled Project Titan car comes from the New York Times, which reports “dozens” of layoffs as parts of the initiative have been shut down.

This follows an earlier Bloomberg report that under new leadership by Bob Mansfield, the focus has changed from building an entire car, to focusing on developing self-driving car tech.

According to the NYT, the layoffs were described internally as being part of a reboot, while Apple figures out what it can bring to a self-driving car that will stick out (probably not an AUX cable).

Over the last couple of years, reports have surfaced of Apple poaching employees from other companies including Tesla and the makers of EV batteries, so new directives might leave some of them out of the plan.

Still, the company is said to have fully autonomous vehicles in testing, however, like similar projects from Google and Uber, the question is when we’ll see them on the road.


Reuters/Beck Diefenbach

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