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IOC to launch the Olympic Shop


28 Oct 2021 – For the first time ever, fans will have access to Olympic-branded merchandise from past, present and future Olympic and Paralympic Games on a single, unified online store. The launch of the Olympic Shop comes as Paris 2024 marks its 1,000-day countdown to the opening of the next Olympic Summer Games.

The International Olympic Committee (IOC) today announced the launch of a unified online Olympic shop developed in collaboration with global merchandise leader Fanatics. Through the Olympic Shop, fans will be able to purchase official Olympic and Paralympic Games merchandise produced by licensees and suppliers appointed by the IOC and the Organising Committees of the upcoming Games editions, Paris 2024Milano Cortina 2026 and LA28.

“This is an exciting launch for us, as fans from an increasing number of territories will be able to purchase official Olympic merchandising and connect with the magic of the Olympic Games ahead of each edition,” commented Timo Lumme, IOC Television & Marketing Services Managing Director. “We are looking forward to collaborating on this new shop with the Organising Committees of Paris 2024, Milano Cortina 2026 and LA28 to engage with a broader fanbase and offer collectibles and goods that convey the values of the Olympic Movement, in line with the IOC Global Licensing Strategy.”

The Olympic Shop will offer the largest assortment of Olympic-branded merchandise to date, distributed through Fanatics’ vertical, on-demand manufacturing model and globally connected supply chain, as part of three Olympic core licensing collections:

  • The Olympic and Paralympic Games Collection celebrates each upcoming Olympic and Paralympic Games, and includes branded products such as accessories, fan gear and apparel. Products from Paris 2024 are available from today, with Milano Cortina 2026 and LA28 collections coming soon.
  • The Olympic Heritage Collection offers products featuring art and design elements from previous Games editions, such as apparel, mascots and souvenirs, connecting fans and connoisseurs with the rich heritage of past Olympic Games.
  • Finally, the Olympic Collection targets a young and active audience through unique branded products exclusively available online and at The Olympic Museum Shop in Lausanne, Switzerland, such as toys and games, bags, stationary items and sports equipment.

The different collections are currently available in the United States, Mexico and Europe, including France, the United Kingdom and Switzerland*, and will expand further** by summer 2022, with exclusive product launches along the way. Visa, global leader in digital payments and the Worldwide Olympic and Paralympic payment partner is the official way to pay on the Olympic Shop.

The Olympic Shop complements the Olympic store on Tmall, developed in collaboration with Worldwide Olympic and Paralympic Partner Alibaba and which remains the official platform for Chinese fans to purchase official Olympic and Paralympic products.

Edouard Bardon, Licensing Managing Director at Paris 2024, said: “The Official Olympic Shop is a new and unique way to share the dynamism of the Games with as many people as possible, starting from today, 1,000 days before the Opening Ceremony of the Paris 2024 Games. Over the next three years, Paris 2024 will unveil more than 10,000 licensed products accessible to everyone. The first products are already available on the online shop, and we will gradually offer new products as we go along in order to satisfy all desires and all audiences until 2024!”

In the future, limited-edition collections from Olympic and Paralympic teams will be available to provide fans with the opportunity to support and celebrate the Olympic and Paralympic athletes participating in upcoming Games.

The full list of countries is the following: Austria, Belgium, Bulgaria, Croatia, Cyprus, the Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Mexico, the Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland, the United Kingdom and the United States of America.

** By summer 2022, the Olympic Shop will be available across the world, except for China and Russia.


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