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‘Halftime in America’ ad creates political debate

This advertisement provided by Chrysler Group LLC, shows actor Clint Eastwood, featured in an ad titled "It's Halftime In America," which aired during Super Bowl XVLI, Sunday, Feb. 5, 2012. (AP Photo/Chrysler Group LLC)

DETROIT (AP) — People rarely pick a fight with Dirty Harry. But Chrysler’s “Halftime in America” ad featuring quintessential tough guy Clint Eastwood has generated fierce debate about whether it accurately portrays the country’s most economically distressed city or amounts to a campaign ad for President Barack Obama and the auto bailouts.

The ad equates Detroit as a model for American recovery as idealistic images of families, middle class workers and factories scroll across
the screen.

“People are out of work and they’re hurting,” the 81-year-old Eastwood says in his trademark gravelly voice. “And they’re all wondering what they’re gonna do to make a comeback. And we’re all scared because this isn’t a game. The people of Detroit know a little something about this. They almost lost everything. But we all pulled together. Now, Motor City is fighting again.”

Conservatives, including GOP strategist Karl Rove, criticised the ad as a not-so-thinly veiled endorsement of the federal government’s auto industry bailouts. Others questioned basing a story of economic resurgence in a city that remains in fiscal disarray, with a $200 million budget deficit and cash flow concerns that have it fending off a state takeover.

But is it political? It depends on who you ask.

“I can’t stop anybody from associating themselves with a message, but it was not intended to be any type of political overture on our part,” Chrysler Chief Executive Sergio Marchionne told WJR-AM in Detroit on Monday.

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