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Genesis Motor Europe
  • Global, European and UK debuts from Genesis at this year’s Festival of Speed
  • New Genesis stand to create immersive and inspiring brand experience for customers
  • Fourth year of the successful partnership between Genesis and the event

London, UK, May. 13, 2024:  Genesis Motor Europe, an official partner of the Goodwood Festival of Speed presented by Mastercard, will be presenting three exciting debuts at this year’s event in July. 

A Genesis concept will make its dynamic global debut on the famous Goodwood hillclimb, along with an exclusive car that will be seen in action for the first time in the UK. The third debut will be on display for the first time in Europe at the Festival.  

This year, visitors will be able to explore a brand new Genesis stand. The bespoke space will offer the public an opportunity to see a variety of cars and indulge in the brand’s renowned ‘Son-Nim’ hospitality in an immersive environment. The brand’s new home opposite the First Glance paddock will deliver a tangible and emotive demonstration of Genesis’s customer focussed-ethos.

Jonny Miller, Brand Director at Genesis Motor UK , said: “We are thrilled to be continuing our official partnership with Goodwood Festival of Speed. This year, Genesis is bringing an even stronger presence to Festival of Speed to connect further with our customers. 2024 is a busy year for the brand, and there will plenty of surprises in store for Goodwood visitors. 

“This world-famous event is a great opportunity for us to showcase our award-winning cars in an engaging and dynamic environment, where attendees can indulge in the full Genesis experience and discover the outstanding capability and diversity of our brand.”

Remarking on the continued partnership, The Duke of Richmond said: “I’m delighted to welcome Genesis back to the Festival of Speed for its fourth year as an event partner. With its range of award-winning cars, innovative technology and welcoming hospitality, it’s natural for the brand to have found a home at the Festival of Speed. I know our visitors will be excited to see the three debuts on the Hill and visit the new Genesis stand.”

Further details about Genesis’ presence at the event including cars on display, activations and hillclimb batches will be revealed closer to the event.

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Goodwood Festival of Speed takes place from 11 to 14 July 2024.


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