Concacaf introduces initiatives to deepen fan engagement during Gold Cup
The Confederation of North, Central America and Caribbean Association Football (Concacaf) has developed several initiatives to deliver new and engaging experiences to fans following the 2019 Concacaf Gold Cup, while showcasing the region’s unity, passion for the game and talent on the field.
“As excitement builds up for our largest-ever Gold Cup, we are providing fans with more personalized, innovative and engaging experiences that bring them closer to the best celebration of football in our region,” said Concacaf General Secretary Philippe Moggio. “Our aim is to expand the experience of Gold Cup in new and entertaining ways, so fans can enjoy the tournament to the maximum, while connecting them with the teams and players they love.”
To boost fan engagement throughout the competition, the Confederation is conducting the following initiatives:
Follow the Gold Cup on Your Mobile Device
Fans can follow the competition on their mobile devices through the Gold Cup app. The app provides fans with the ability to enjoy all the tournament’s action including news, live statistics, match highlights, top saves, plays and key moments like the Man of the Match. Users will also have access to follow their favorite team and download wallpapers.