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2014 Super Bowl logo features snowflake

NEW YORK (AP) — Let it snow — but not too much.

That would make for just about perfect weather conditions for the 2014 Super Bowl being co-hosted by New York and New Jersey.

“A little snow would be great for us, but whatever comes our way, we’re going to be prepared for it,” NFL Commissioner Roger Goodell said Tuesday during the unveiling of the host committee’s blue-and-white snowflake logo for the game.

“Some of our most memorable games were played in unusual weather circumstances. Winter and cold are part of football, and snow is also,” he said.

The game at MetLife Stadium will be the first outdoor Super Bowl in a cold-weather venue. Although the lowest Super Bowl kickoff temperature has been 39 degrees, average February temperatures at East Rutherford, N.J., are 24 to 40 degrees.

“The world will be waiting for us to probably screw up on this because this is the first cold-weather Super Bowl,” New York Jets owner Woody Johnson said. “It was very courageous of our commissioner, Roger Goodell, and our fellow owners to vote yes on this — albeit on the fourth or fifth ballot.”

The logo and advertising campaigns were touted at a “power breakfast” news conference at The Modern, a restaurant in the Museum of Modern Art.

The campaign and logos were designed by Source Communications in New Jersey.



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