Crafted for Effortless Play, XXIO Introduces the All−New XXIO 14
HUNTINGTON BEACH, Calif., Dec. 8, 2025 – Leading the way in ultralightweight, luxury golf equipment for Women and Seniors, XXIO® is proud to introduce its most ambitious product line yet: the all-new XXIO 14 and XXIO 14+. Designed with revolutionary…
Protecting the game: Fighting piracy to keep African football alive
Knowing how piracy destroys the football ecosystem empowers fans to make ethical choices in how they support their sport and makes them more likely to access games through legitimate channels JOHANNESBURG, South Africa, December 8, 2025/ — On the evening…
IOC President Coventry calls for unity within the anti−doping community at World Conference on Doping in Sport
04 December 2025 – A strong call for unity within the anti-doping community in support of the world’s athletes was made by the IOC President and double Olympic champion in swimming, Kirsty Coventry, during the opening of the 6th World Conference on Doping in…
Olympic flame handed over in Athens as it begins journey to Italy for Milano Cortina 2026
4 December 2025 – With just over two months to go before the Milano Cortina 2026 Olympic Winter Games begin, the Olympic flame was formally handed over to the host nation in a ceremony in Athens that reflected the symbolism and traditions of…
IOC Athletes’ Commission welcomes five new members
04 December 2025 – The President of the International Olympic Committee (IOC), Kirsty Coventry, has appointed five new members of the IOC Athletes’ Commission (AC), ensuring that the AC reaches its full composition in time for the Milano Cortina 2026 Olympic Winter Games. The five Olympians…
Built for Better: Srixon’s New ZXiR Irons Redefine Game Improvement
HUNTINGTON BEACH, Calif., Dec. 4, 2025 – Expanding its acclaimed ZXi Iron family into the game improvement category like never before, SRIXON® introduces their all-new ZXiR and ZXiR HL Irons. Built with new materials, obsessive craftsmanship, and unmistakable Srixon shaping,…
Turin Motor Show 1965: the chassis that ignited the Miura legend
Sixty years ago, Lamborghini unveiled what is usually kept hidden: a revolutionary mechanical layout that anticipated the shape of the world’s first supercar. Sant’Agata Bolognese, 1st December 2025: In Turin, in November 1965, it is not a car that captures the attention…
adidas Re−defines Game−changing Control with Launch of New Predator
Today, adidas unveils the all-new Predator – the latest innovation in the brand’s most iconic football boot franchise. Created for players who command every moment, the new silhouette evolves the legendary Predator DNA for a generation whose game is defined…
ASICS launches the SHINE PACK, empowering players to shine bright on the cour
[1 December 2025 – Hoofddorp, The Netherlands] – ASICS launches the SHINE PACK – inspired by the ‘Aurora’ Northern Lights – to empower players to shine even brighter on the court. The ‘Aurora’, symbolising brilliance and transformation, has inspired the design…
adidas Unveils the New Barricade – Built on Legacy, Designed for Control
Today adidas unveils the fourteenth iteration of the Barricade tennis shoe, a footwear franchise worn by major tournament winners for over 25 years. The new design draws inspiration from the shoe’s enduring legacy, reimagined for the style and physical demands…
