adidas and Bad Bunny Debut the BadBo 1.0 in White During Super Bowl LX Halftime Performance
The BadBo 1.0 in white embodies this philosophy through the lens of adidas design, debuting a bold new silhouette. Defined by its unapologetic confidence, the all-white colorway serves as a fresh start and a blank canvas for those ready to…
February-March Schedule Announced for 2025/26 Concacaf W Qualifiers
Miami, FL (Friday, January 23, 2026) – Concacaf has confirmed the venues and kickoff times for the Concacaf W Qualifiers February-March matches. These matches represent the second of the three FIFA Women’s International Match Windows during which the tournament will be…
Lamborghini Accademia Neve 2026: performance, innovation, and lifestyle on the Livigno tracks
Ten days of pure adrenaline on snow and ice for a one-of-a-kind extreme driving experience Sant’Agata Bolognese/Livigno, January 23, 2026 – Between January 6 and 16, 2026, Livigno hosted the latest edition of Lamborghini Accademia Neve, the world’s most exclusive ice-driving…
CIFA launches official mobile app to bring Cayman football closer to fans
The Cayman Islands Football Association has launched its first official mobile app, giving fans a new digital hub to follow everything related to football in the Cayman Islands — from senior leagues to youth competitions — in one place. The…
Reebok Announces Music Icon KAROL G as Global Brand Ambassador for New Era of Reebok Classics
Headlining the Brand’s New ‘Born Classic. Worn for Life.’ Campaign BOSTON, Mass. – Jan. 21, 2026 – Today, Reebok, the iconic sports culture brand, and GRAMMY-winning global recording artist KAROL G announce a multi-year partnership as the brand reintroduces Reebok Classics for a new era. KAROL…
Estadio Hidalgo in Pachuca, Mexico, Awarded 2025/26 Concacaf W Champions Cup Finals
Miami, FL (Tuesday, January 20, 2026) – Concacaf has announced that Estadio Hidalgo in Pachuca, Mexico, has been selected to host the 2025/26 Concacaf W Champions Cup Finals. The four matches – both Semifinals, the Third Place Match, and the Final…
XXIO Casts Sports Broadcaster Charissa Thompson as Latest Brand Ambassador
HUNTINGTON BEACH, Calif., Jan. 20, 2026 – XXIO®, a global leader in premium lightweight golf equipment, proudly announces television host and sports broadcaster Charissa Thompson as the brand’s newest ambassador. Known for her charisma, quick wit, and passion for sports,…
adidas & Audi Revolut F1 Team Reveal Their First Range, Built for the Entire Team and its Fanbase Ahead of Team Launch on 20 January
Today, adidas and Audi Revolut Formula 1 Team unveil their first performance-optimized team and fanwear range, marking the start of their journey together. Designed expertly for those racing around the track to those cheering in the grandstands, and beyond, the collection fuses style-first…
New Report Reveals How Africa Cup of Nations (AFCON) 2025 Is Becoming a Global Sports and Commercial Powerhouse
AFCON 2025 marks a major inflection point in the evolution of African football as a world-class sporting and commercial property LONDON, United Kingdom, January 17, 2026/ — Africa Sports Unified (ASU) (https://ASUnified.com), a boutique strategic consultancy and intelligence platform focused…
National Basketball Association (NBA) Africa and Senyorita to Launch NBA’s First University Basketball Tournament on the Continent and Largest Jr. NBA/Jr. Women’s National Basketball Association (WNBA) Tournament Ever in Egyp
Lion joins existing partners Allianz and Maven Developments as Official Partners of the Jr. NBA/Jr. WNBA tournament in Egypt, which this year will expand to include nearly 150 boys’ and girls’ teams CAIRO, Egypt, January 16, 2026/ — …
