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IMC acquire Premier League rights in Caribbean

The Premier League is pleased to announce that International Media Content Ltd. (IMC), parent company of SportsMax Limited, has been awarded the live audio visual broadcast rights for all 380 Barclays Premier League matches per season for seasons 2013/14 – 2015/16 in the Caribbean.

Premier League Chief Executive, Richard Scudamore, said:

“We are extremely pleased that IMC has invested in our live broadcast rights in the Caribbean. IMC, via SportsMax, is currently our live broadcast rights partner and has provided excellent coverage of the Barclays Premier League for the past ten years.

“We look forward to further developing our working relationship with SportsMax as they continue to deliver a premium offering that will showcase the Barclays Premier League to our Caribbean fans.”

President & CEO SportsMax Limited, Oliver McIntosh, said:

“This is great news for both the Company and fans of the Barclays Premier League in the Caribbean that IMC has been awarded the rights for the BPL through the 2015/2016 season. For ten years now, SportsMax has provided coverage of the BPL, this season increasing the number of matches we show to five each weekend and ensuring that all BPL matches each weekend are broadcast. Our coverage has attracted many new fans of the BPL across the Caribbean as SportsMax has enhanced coverage with its SportsMax Zone programme and media partnerships promoting the BPL. We look forward to three more excellent years.”

SportsMax is available here in the Cayman Islands  on WestStar TV cable.

About the Barclays Premier League
The Barclays Premier League is the biggest continuous annual global sporting event in the world. Last season more than 13m fans attended matches with average stadium occupancy in excess of 92% for the fourth season in a row.  Across nine months of the year 380 matches are viewed in 212 territories worldwide. Coverage of the matches is available in approximately 720m households with an estimated cumulative global audience of 4.7bn

About SportsMax Limited

IMC is incorporated in St. Lucia and is the 100% owner of SportsMax Limited (“SportsMax”), which is transmitted to over 23 territories in the Caribbean. IMC’s primary business is the acquisition of television and radio broadcasting rights for international, regional and local sporting events. IMC was the official host broadcaster in the Caribbean for the 2006 and 2010 FIFA World Cups as well as the 2012 London Olympics.

Rights currently owned by IMC for the Caribbean include the 2014 FIFA World Cup Brazil and all FIFA properties through 2022; Barclays Premier League; UEFA Champions League; international cricket consisting of West Indies overseas tours and the home series played in England, India, South Africa, Australia, and Bangladesh; IAAF Grand Prix track & field as well as other major international and regional sporting events.

 

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