IEyeNews

iLocal News Archives

Tough Market? Here’s How Founders Are Still Closing Deals

From Haiti Tech Summit

Haiti Tech Summit Community Announcements

Kind reminder to join us for the May edition of Haiti Tech Summit Stakeholder Dialogues.This session will feature Marleen Julien Souverain, Racha Yehia and Daphnee Karen Floreal. Register here for access to this session: https://lnkd.in/eadg2gBn

When everything seems to be going against you, remember that the airplane takes off against the wind, not with it.” — Henry Ford, Founder of Ford Motor Company

Let’s face it — the headlines are daunting, the funding pool is tighter, and decision-makers are slower to say “yes.” But here’s the truth: entrepreneurs don’t just survive difficult climates — they adapt, innovate, and thrive.

Today, we’re giving you 3 practical, powerful tactics to help you generate sales right now — even in this economy. No fluff. No theory. Just tools that work.

1. Sell the “Shift,” Not Just the Solution

 Economic climates change what people value. So change what you’re selling. Right now, your customers are buying risk reduction, operational efficiency, and near-term ROI. 

  • Take your current offering and reframe it. Instead of saying: “Our software makes team collaboration easier.”
  • Try: “Our platform reduces internal delays by 32% — saving you an average of 11 hours per week, per team.”
  •  Action: Audit your sales deck. Rewrite 3 core benefits around today’s pains, not yesterday’s aspirations.

 2. Tap Micro-Channels with Macro Intent

 Everyone’s targeting LinkedIn Ads and SEO. That’s why they’re saturated. The opportunity? Underutilized micro-channels. Such as: Niche Slack communities (like RevGenius or Tech4Good) or Email list partnerships (newsletter swaps with adjacent startups). These channels offer warm, high-intent audiences — without the pay-to-play barrier.  Action: Identify 2 niche communities your ideal buyer already participates in. Join the conversation this week — not to pitch, but to provide value first.

 3. Turn Your Users into Sales Reps (Without Them Knowing)

 People trust peers more than brands — especially now. Create low-friction referral prompts built into your product or service.
Examples: A “Send this to a friend who needs it” button in your app or email OR A personalized onboarding link: “Want your team to try this with you?”  Action: Pick one referral mechanism and deploy it within the next 7 days. Incentivize speed, not perfection.

These are some quick action items to try this week. 

You don’t need a better economy. You need strategic consistent action steps to keep moving forward. 

Great founders don’t wait for the market to recover. They reposition, redistribute, and re-ignite what they already have.

Let this be your reminder: You built this for a reason. The world still needs it — now more than ever.

Keep going! 
We’re with you — every step, every pivot, every pitch.

Best,

Christine and the Global startup Ecosystem (GSE) Team

LEAVE A RESPONSE

Your email address will not be published. Required fields are marked *