New ‘Born Classic. Worn For Life.’ brand campaign anchors a global launch of premium leather  updates to the brand’s beloved lifestyle silhouettes

(BOSTON) February 18, 2026 – Today, Reebok, the iconic sports culture brand, ushers in a new era of  timeless style with the launch of Reebok Classics featuring Garment Leather, reintroducing the brand’s  most beloved lifestyle sneakers crafted in 100% real, full-grain premium Garment Leather. Rooted in  heritage and refined for modern wear, the offerings spotlight elevated material execution across their  beloved lifestyle sneaker silhouettes including: Club C 85 Vintage, Freestyle Lo, Workout Plus, and more. Available now on Reebok.com.

Reebok’s new era of Classics is highlighted in the brand’s global marketing campaign, “Born Classic. Worn  For Life,” starring GRAMMY-winning global recording artist KAROL G. Positioning Classics as a canvas for  style and culture, the campaign illustrates how these iconic sneakers are worn, styled, and experienced in  everyday life, blending heritage with contemporary expression across cities worldwide. KAROL G’s creative  paying homage to iconic Reebok moments and the women who inspired them.

The campaign platform expands by tapping into a global curated mix of emerging voices from fashion, music, culture, and lifestyle. NYC talent includes fashion stylist and digital creator Valentino Bonaccio, models and  influencers Greta Louise Tomé and Amaya Crichton. Berlin and Italy are represented by Reebok ambassadors,  rappers Lucio101 and Rondodasosa. As the season continues, Reebok will continue to celebrate rising talent  and style icons through activations, social, and campaign extensions.

Reebok Classics product highlights include:

• Club C 85 Vintage (unisex and women’s, $85.00 MSRP): Inspired by the original ’80s court  classic, the Club C 85 Vintage delivers a clean, minimalist aesthetic rooted in simplicity. Crafted with  a premium garment leather upper, featuring a timeless tennis-inspired design and an EVA midsole  that provides lightweight cushioning for everyday comfort.
• Freestyle Lo (women’s, $75.00 MSRP): Pulled directly from the archive, the Freestyle Lo is a low profile update to Reebok’s Freestyle Hi women’s aerobic shoe. Designed with a slim profile that aligns  with current trends while remaining distinctly Reebok, the model features a clean toe shape and  recognizable twin cupsole construction.
• Workout Plus (unisex and women’s, $85.00 MSRP): The Workout Plus returns with renewed  impact. Originally introduced as an ’80s fitness model, featuring full-grain garment leather across  inline assortments, a twin cupsole with exposed EVA midsole and the iconic H-strap panel that has  defined the style for decades.

The reintroduction of Classics featuring Garment Leather brings together Reebok’s heritage craftsmanship  with modern design. By delivering premium materials and iconic silhouettes, the Classics are built to be worn  every day, anywhere, by anyone. This generation has never experienced Reebok Classics like this.

Reebok Classics are available now, February 18th, 2026, 10:00AM ET, at Reebok.com and select  retailers worldwide. In the seasons ahead, Reebok Classics will continue to drop in a range of colorways and  style iterations. Product availability varies per market.

About Reebok

Reebok is an iconic and irreverent sports culture brand with a rich and storied fitness heritage dating back to  1895. Founded on athletic footwear that changed the direction of sport, Reebok continues to introduce  innovations that propel the industry forward. Today, Reebok sits at the intersection of active, lifestyle and sport,  offering high quality and modern styles that are adaptable for every occasion. The brand strives to deliver every  athlete, from professionals to enthusiasts, with the opportunity, products and inspiration to reach their full  potential. Reebok currently operates in 80 countries with approximately 400 freestanding stores around the  world.

For more information, visit Reebok.com or, for the latest news at News.Reebok.com. Discover Reebok on Instagram, Twitter and Youtube.