NEW YORK (December 9, 2025) – The International News Media Association (INMA) announced today the launch of INMA Media Advertising Week in December 2026, the first major global event designed specifically to serve the teams that conceive, create, build, and sell news media advertising.

The four-day conference and study tour will bring together the full ecosystem of sales, strategy, innovation, data, creative, and operations leaders from global news media advertising teams, along with brand and agency buyers, and other key partners.

The December 7-10, 2026, New York Media Advertising Week will be curated by Gabriel Dorosz, INMA’s global Advertising Initiative lead. The conference will take place in New York, and the venue will be announced soon.

“INMA’s commitment to advertising is about one thing: helping news publishers grow advertising that actually works for buyers and sellers,” said Earl J. Wilkinson, executive director and CEO of INMA. “Media Advertising Week is our way of doubling down on that commitment — putting sales teams, product people, and agencies in the same room to discuss how we modernise the ad offer, prove outcomes, and rebuild confidence in news as a premium marketing platform.”

INMA Media Advertising Week will be built around helping news media companies continue navigating the extraordinary changes in the media and advertising space, developing innovative ad products, modernising their sales engine, and building deeper and longer-lasting relationships with advertisers – all while preserving the integrity and credibility that only news brands can deliver. The conference and study tour will be a “look back, look ahead” moment, held as 2026 winds down and the twin challenges of AI and traffic continue evolving consumer attention, ad tech, and advertiser expectations – with news media companies, in turn, facing growing pressure to reassert the value of trusted journalism.

“We’re navigating the largest media and technology evolution of our lifetimes, but at its core, our work is still about defining how we get the right message to the right audiences, backed by the right data, delivered with excellence, and driving results that leave buyers genuinely delighted,” Dorosz said. The INMA Media Advertising Week aims to do more than talk about advertising; it aims to be the primary forum where the industry converges to discuss and showcase the unique value of news media advertising and the ways news media sells and scales ad revenue for the future.

The centerpiece of Media Advertising Week will be a two-day conference that looks at: 

• AI and traffic: Exploring how artificial intelligence and traffic patterns are reshaping strategy, products, creative, workflow, targeting, data, and performance in media advertising.
  
• Deal strategy: How premium publishers frame value, differentiation, packaging, and pricing in today’s market.
  
• Advertising value of audiences: How to package and sell publisher audiences, explore the value of “superusers” and holistic revenue strategy in an era of declining scale.
  
• Diversification and innovation: new formats, new revenue lines, and creative approaches to monetising news media, from direct channels to events, branded content, video, premium formats, and innovative partnerships.
  
• Data strategy and measurement: Audience, advanced measurement, attribution, and attention strategies tailored to help news media protect and grow revenue.
  
• The buyer’s perspective: Insight into what brands and agencies want next from news media partnerships.

The INMA conference will be augmented by a two-day study tour that will take participants behind the scenes at leading publishers, studios, platforms, and agencies – offering first-hand insight into how the next generation of advertising is being built. Participants will meet the people doing the work, witness their processes, and exchange ideas that often only happen face-to-face. 

INMA Media Advertising Week is designed for news media professionals involved with advertising sales, strategy, insights, creative, measurement, ad ops, partnerships, and affiliate commerce, as well as brand and agency buyers looking to engage with high-quality news inventory.

About INMA

The International News Media Association (INMA) is the world’s premier community of news media companies committed to growing revenue, audience, and brand in a multi-platform environment. INMA connects more than 24,000 professionals at 1,000+ organisations across 100+ countries through events, reports, Webinars, and a vast archive of best practices. INMA’s Advertising Initiative supports publishers in navigating the ever-evolving advertising ecosystem – from first-party data strategies and premium ad formats to AI-driven ad operations, measurement excellence, and brand safety.