Caymanian business conglomerate DMS would like to respond to allegations, speculation and public discussion on the topic of the DMS Roundabout.  The DMS Roundabout was conceived as a gift to our community, an important collaboration between the public and the private sector providing vital means of communication during special community events, emergencies or natural disasters.  DMS recognized the medium of digital signage as a safe, efficient and attractive means for getting short messages out to motorists during their commute compared to the alternative of multiple banner postings.

DMS does not take concerns regarding its digital signage lightly.  However, it calls upon its detractors to examine the facts before alleging that the signs have been detrimental to road safety.  A Freedom of Information request to the RCIPS has produced Government statistics which prove that accidents at the DMS Roundabout have in fact reduced by approximately 50% since the signage was erected.  This suggests that motorists are actually slowing down at this roundabout, thereby reducing the risk of traffic accidents at the DMS Roundabout.

These statistics come as no surprise to DMS, as the DMS Roundabout was designed, engineered and is maintained to be a safe addition to the daily travel of motorists and passengers. Safety was the top priority in all stages of planning and remains at the forefront of any decision-making where the DMS Roundabout is concerned.

Though the statistics establish that the DMS Roundabout is not a safety concern, it can’t be denied that there is an island-wide road safety problem and many accidents and fatalities are occurring where no digital signage is present at all, such as the Esterley Tibbetts highway.  DMS is committed to working with our community to find solutions to improve road safety and will continue to broadcast messages of road safety and reminders to slow down as part of our ongoing dedication to our community.

The DMS Roundabout is available to any group seeking to broadcast an important community message.  It is a non-profit initiative that is making a powerful and positive difference in our community.  DMS roots are in our community and our strength comes from you.