• Following the successful launch of Concacaf Kick-Off in 2024, both organizations have agreed to continue the project for three more years
• At Gamergy Mexico City from August 22 to 24, the new entertainment platform will be showcased with exciting attractions for young audiences, marking the start of a highly ambitious plan by both organizations

Miami, FL (Tuesday, August 19, 2025) – GGTech and Concacaf are deepening their partnership following the successful launch of the innovative Concacaf Kick-Off project, a digital entertainment and gaming platform that blends football with interactive experiences. This three-year collaboration positions both organizations at the forefront of digital entertainment, engaging a generation captivated by gaming and esports.
 
Statistics highlight the strong enthusiasm for gaming among young audiences: about 90% of Gen Z and 94% of Gen Alpha identify as enthusiasts, and 86% of Gen Z watch esports. These trends have inspired GGTech and Concacaf to create experiences that merge football with digital content, resonating with a visually driven and connected audience.
 
“At Concacaf, we are committed to innovation and the growth of football, and our partnership with GGTech is a clear example of that,” said Philippe Moggio, General Secretary of Concacaf. “With Concacaf Kick-Off, we aim to connect with young people through digital experiences that reflect their interests. Football must evolve to create opportunities for everyone to engage, enjoy, and develop a passion for the sport, ensuring its future and keeping it at the heart of every generation.”
 
Brands and audiences are increasingly embracing in-person events. Juan Diego García, CEO of GGTech Entertainment Americas, noted, “New audiences consume entertainment differently. GAMERGY, the world’s largest festival of esports, gaming, music, sports, and immersive entertainment, now serves as a hub for Gen Z’s entertainment culture. Authenticity, connection, and engagement in young audiences’ communities are key. Together with Concacaf Kick-Off, we aim to bring one of the world’s leading football organizations to new audiences in line with evolving entertainment trends.”
 
GGTech remains committed to innovation and delivering international experiences that integrate digital cultures worldwide. This strategic alliance with Concacaf represents a milestone in the convergence of football and gaming, ushering in a new era where technology and sport combine to create unforgettable experiences for current and future generations. In the coming months, GGTech and Concacaf will share more details on events and opportunities for players and fans in Mexico and across the region.
 

About GGTech Entertainment
GGTech Entertainment is an international company with a presence in Europe, North America, South America, the Middle East, and North Africa, committed to developing innovative projects in leisure, entertainment, and education through gaming, esports, and technology. The company focuses on innovation, applied technology, and interactive environments, offering a wide range of technological solutions to promote societal development, providing users with a highly customizable and top-quality gaming experience. For more information, visit: www.ggtech.gg.

About Concacaf Kick-Off
Concacaf Kick-Off is the official youth brand of Concacaf—the governing body of football in North, Central America, and the Caribbean—created to connect younger audiences with the excitement of the sport through innovative entertainment experiences. From gaming and music to influencer activations and digital engagement, Concacaf Kick-Off brings the Confederation’s competitions to life in ways that resonate with new generations. Built with, by, and for young fans, the brand offers interactive platforms such as the first-ever football-specific Fortnite map, Concacaf Kick-Off Stadium, and immersive experiences at gaming and entertainment events across the region. For more information, visit: www.concacaf.com.

screenshot to play video click HERE