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Rihanna to create luxury brand with Louis Vuitton, first black woman to do so

By Elizabeth Ofosuah Johnson, Fashion Finds from Face2Face Africa

With the huge success that the fashion house enjoyed after signing on Ghanaian-American designer Virgil Abloh as their creative director, it seems Louis Vuitton is on to bigger things and has its eyes set on multiple award-winning singer, actress, makeup mogul and fashion designer Rihanna. 

According to WWD, Rihanna is set to release a luxury line brand with 
Moët Hennessy Louis Vuitton SE (LVMH) which will be the first time Chief Executive officer, Bernard Arnault, will  launch a brand under the parent company of Louis Vuitton from scratch since Christian Lacroix in 1987.

With the look of things, it is evident that Rihanna has not dominated as many industries and spaces as she wants and has her eyes still set on the price. From being named as Ambassador with the specific duty of promoting education, tourism and investment for Barbados, Rihanna is set to become the first Black woman to create a Luxury Brand with Loius Vuitton, the world’s biggest fashion brand.

For more on this story go to: https://face2faceafrica.com/article/rihanna-to-create-luxury-brand-with-louis-vuitton-first-black-woman-to-do-so

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