September 27, 2021

Tourism matters: We have to get more involved

Pin It

web1_web_jamaica1_1By Adrian Loveridge From Caribbean News Now

It seems almost inconceivable to accept that the dreaded APD (Advanced Passenger Duty) was implemented in the United Kingdom, or others would say thrust upon the industry, some twenty years ago.

There has been a lot of recent misinformation spread in the media, so I think it is time to clarify just exactly what is happening. From 1st April 2015, the two higher mileage bands, C and D, will be abolished and flights from the UK will then be included in band B at an APD rate of GBPounds 71 per passenger for economy and GBPounds 142 for higher classes of travel.

Many are watching to see if the reduced aviation fuel costs with the continuing plummeting fall in oil prices, together with a slightly lower APD rate will be reflected in the cost of airfares from next April.

There are other glimmers of hope on the horizon, including a strong lobby to have APD removed, or at least lowered on airline tickets for children. Personally, I believe it would make a massive difference for families contemplating holidays in the Caribbean, especially during the softer summer months.

Following the Scottish referendum, despite not gaining sufficient support for independence, the country has been promised increased autonomy and greater self governance. This could result in the reduction in the rate of APD for flights departing Scotland to give their airports a competitive advantage.

Thomas Cook and Thomson have clearly demonstrated there is a vibrant market for non-legacy airlines operating to the Caribbean and if Virgin or British Airways cannot be enticed then they appear to be the logical alternatives.

It seems inconceivable that we could not fill at least one flight a week from Glasgow or Prestwick.

Northern Ireland successfully applied and negotiated a zero rate of APD for long haul transatlantic flights out of Belfast. Now that low cost carrier Norwegian Air International are legally domiciled in neighbouring Eire, perhaps they could be persuaded to start Caribbean services, even if initially that would be in tandem with another island, like St Lucia.

Will the new, more commercially motivated Barbados Tourism Marketing Inc, drive and direct these and other initiatives in concert with accommodation groupings like the Intimate Hotels of Barbados and our growing villa sector.

As a destination, I think we have to get more involved in making it easier and more affordable for our visitors to get to airports servicing Barbados, through smart partnerships with train operators, car parking and overnight hotels. Almost always these are critical financial factors in the selection of a holiday, especially when a family is involved.

Sufficient restaurants have agreed to continue the re-DISCOVER dine-around promotion throughout the winter. Of course with the requirement of having to book, they can individually revenue control numbers. From all indications roughly half of the re-DISCOVER menu take-up until now has been by local or long term visitors. I commend those establishments who have concluded that this is the best way of maintaining loyalty with the hundreds of residents who have taken advantage of the offer over the traditionally quieter months.

With the invaluable help of our incredible webmaster we shall post a new listing on 16th December 2014, highlighting all the new or continuing existing partners.

IMAGE: adrian_loveridge4.jpg

Adrian Loveridge has spent 46 years in the tourism industry across 67 countries, as a travel agent, tour director, tour operator and for the last 24 years as a small hotel owner on Barbados. He served as a director of the Barbados Hotel and Tourism Association, and as chairman of the Marketing Committee. He also served as a director of the Barbados Tourism Authority and is a frequent writer on tourism issues

For more on this story go to:


Print Friendly, PDF & Email
About ieyenews

Speak Your Mind