September 21, 2020

The Cayman Islands Department of Tourism wins top honours in PR and marketing

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DOT Awards 1Grand Cayman, Cayman Islands, 2 March 2015 –The Cayman Islands Department of Tourism was recognized for its superior marketing, public relations and advertising initiatives at the annual Adrian Awards, a globally renowned gala hosted by the Hospitality Sales and Marketing Association International (HSMAI) in New York City on Monday, 23 February. Deputy Premier and Minister of Tourism, the Honourable Moses Kirkconnell, was accompanied by the Director of Tourism, Mrs. Rosa Harris, and Councilor for Tourism, Joseph Hew; Chief Officer for Tourism Stran Bodden and members of the Department of Tourism Senior Management team to accept three awards for excellence in marketing. HSMAI is the industry leader in advocating for intelligent, sustainable hospitality practices and provides its thousands of international members with the tools and insights to achieve that goal.

The Department of Tourism took the top honour – a Platinum Award – in the category for a Public Relations Print Feature Story. The Award recognized a 10-page feature story “On Cayman Time,” in National Geographic Traveler, an influential U.S. travel magazine written for consumers who seek authentic and immersive travel experience. The Minister and Director accepted the award on-stage during the gala. Images of the story, which showcased the breadth of experiences available on all three islands, were shown on screen.

“2014 was a record year in tourism for the Cayman Islands and these awards only serve to underscore that success,” said the Minister. “To have our exceptional tourism offerings showcased in such an extensive print story, and to be recognized among other global destinations and brands, is a tremendous honour.”

DOT Awards 2The Department of Tourism’s Public Relations efforts were also recognized with a Gold Award in the Print Feature Story category, for a cover story exploring the Cayman Islands’ culinary offerings that was published in U.S. Airways Magazine. In the Digital Marketing Social Media Campaign category, the Department of Tourism took a Bronze Award, for a New York City Caymankind activation that sent a branded ice cream truck all over the city during the heat of summer, providing New Yorkers with free ice cream and the chance to win a trip to the Cayman Islands.

“We strive to provide unparalleled offerings to travelers in the Cayman Islands and potential travelers at home,” added the Director. “We are proud that our efforts have been noticed by a global organization, and to be the recipient of these three esteemed HSMAI Adrian awards.”

IMAGES: Deputy Premier and Minister of Tourism, Honourable Moses Kirkconnell Accepts Awards in New York City

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