October 21, 2021

The BBC is using this under-the-radar messaging app to reach millennials

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By BI Intelligence From Business Insider This story was delivered to BI Intelligence “Digital Media Briefing” subscribers. To learn more and subscribe, please click here. Chat apps are increasingly being used by publishers to distribute stories and connect with audiences. While platforms like Line, WhatsApp, Viber, and Kik regularly feature in discussions about cross-platform strategies, Yik Yak – the anonymous, location-based social platform […]