May 24, 2022

With almost 191 million Chinese tourists by 2021, global brands should embrace WeChat, says GlobalData

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China is the largest outbound market in the world with 136.5 million Chinese traveling abroad in 2017. The country’s outbound market is substantially larger than the US, which currently ranks second in terms of international departures. With outbound travel and spending from China growing rapidly over the next five years, global tourist brands must leverage […]