May 17, 2022

Why split-funnel attribution is changing Royal Caribbean’s customer approach

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NADIA CAMERON From CMO Australia Cruise liner’s online performance manager talks through the adoption of new split-funnel attribution tools and new metrics to gauge its digital marketing and how it’s opening up new customer insights Understanding and optimising campaigns and content to suit each step in the customer conversion journey is becoming a reality for […]

world’s most futuristic cruise ship

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Welcome to the world’s most futuristic cruise ship, the Royal Caribbean International’s Quantum of the Seas By Chris Kitching for MailOnline From Georgia Newsday Passengers will be super-connected during their stay on the Royal Caribbean International ship Robotic bartenders – the first of their kind at sea and anywhere in the world – mix and […]