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Why is the CMO running so much IT? Big data, says Ford exec

July 9, 2014 by Leave a Comment
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By Jason Hiner From Tech Republic The CMO has fully emerged as one of the most important players in corporate IT. In 2012, when Gartner famously predicted that by 2017 the Chief Marketing Officer (CMO) would spend more on technology than the Chief Information Officer (CIO) — the traditional keeper of the keys of the […]

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