January 16, 2021

Why JCPenney pulled the plug on its media review

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Accounts in Review: Why JCPenney pulled the plug on its media review By Andrew McMains From Adweek Stays with OMD after reaching out to other shops Never mind. After contacting outside shops, JCPenney this week pulled the plug on its media review and retained OMD, which has worked for the retailer since 2000. The decision […]