September 24, 2023

Google announces Analytics 360 Suite for enterprise marketers

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By Frederic Lardinois From Techcrunch Google is launching a new product for enterprise marketers today that will directly challenge Adobe‚Äôs Marketing Cloud and similar services. The Google Analytics 360 Suite will combine Google Analytics Premium (now called Google Analytics 360) and Adometry (which it acquired in 2014 and which is now called Attribution 360), with […]