December 2, 2023

adidas Launches Adizero Adios Pro Evo 1 – The Future of Racing. At its Lightest*

adidas Today, adidas unveils the 138g ADIZERO Adios Pro Evo 1, its lightest ever innovation-packed racing shoe. With lighter footwear comes the opportunity for greater speed. The revolutionary road-racer is the lightest racing shoe within the adidas running footwear range* – 40% lighter than any other racing supershoe it has ever created. Lighter than ever and packed […]

Lamborghini’s new Huracán Tecnica

Automobili Lamborghini presents the new Huracán Tecnica to its customers In Berlin, London, and Milan, customers from all over Europe get to experience the latest model in Lamborghini’s product range up close Sant’Agata Bolognese, 22 June 2022 – Automobili Lamborghini has presented its latest model, the Huracán Tecnica [1], to its European customers in a series of […]

MIND−SHIFT: A Compendium on Future Mobility, Circularity and New Urbanism

SHIFT Mobility and pressrelations present an exclusive study of the megatrends in Future Mobility: “MIND-SHIFT: A Compendium on Future Mobility, Circularity and New Urbanism” Berlin, March 30, 2022 – The eagerly awaited study “MIND-SHIFT: A Compendium on Future Mobility, Circularity and New Urbanism” will be presented to the public, the impressive result of six months of in-depth research and analysis […]

“Energy supply: Strengthen European independence”

Commenting on possible energy measures against Russia and the current announcements from Brussels and Berlin on energy policy, Thilo Brodtmann, Executive Director of VDMA, says: “We support the EU’s plan for more energy independence from Russia as well as the German government’s 200 billion euro package, which will advance investments in security of supply combined […]

The mobility sector needs to think even more disruptively

“The mobility sector needs to think even more disruptively.” Osman Dumbuya The founder and CEO of our partner this year, Incari GmbH from Berlin, is hoping for even more radical ideas from the mobility industry. As part of our cross-industry interview series we spoke with him and picked up exciting insights into a company that […]

European Commission’s project brings together the next “Energy Game Changers”

The European-Commission-funded SMAGRINET project has just announced the launch of its final conference “Energy Game Changers 2022”. The event takes place on March 17 and will be broadcasted live from the Proto Invention Factory, in Tallinn, Estonia. The current situation in the European energy market has proved that the European strategies regarding renewable energy have […]

Golden Steering Wheel 2021: CUPRA celebrates hattrick

Prestigious Award Success CUPRA Born wins in the “Small & Compact Electric Cars” category CUPRA Leon triumphs in the “Small & Compact Cars” category CUPRA Formentor VZ5 comes out top in the SUV segment Berlin, 10-11-2021 – CUPRA triumphs at the 2021 Golden Steering Wheel awards. The Spanish challenger, which places emotion at the heart of driving, celebrated […]

Digitalization push

Digitalization push: Mercedes−Benz and Siemens launch strategic partnership for sustainable automotive production Mercedes-Benz and Siemens to expand the digitalization of sustainable production methods, expanding a long-standing successful cooperation in the field of engineering and production Partnership to develop innovative solutions for the qualification of employees, digitalization and for increasing energy efficiency in production Berlin.  Mercedes-Benz […]

Change-makers, leaders, and influencers: Zeit online’s festival champions the young

Z2X festival has proved a hit for community and engagement  By Sahar Amer From Reuters Community Experiential events have proven to be both lucrative and successful in attracting younger audiences. But how can publishers also engage with young people in a meaningful way that in turn creates a trustworthy brand?  A study from Atlantic Re:think, Comscore, and Harvard College […]

Destination of the week

Berlin: New additions to our cheap hotels guide By Paige Bennett From eurocheapo Berlin offers plenty to the budget traveler, with a diverse range of things to see, do and eat that will make any Cheapo happy. Shop along Friedrichstrasse, stroll through Zoologischer Garten, tour the historic and important Reichstag (for free!) or take in the most […]