November 30, 2020

How tattoos and motorcycles helped Sailor Jerry’s become the second biggest spiced rum brand in the world

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By Tanya Dua From Business Insider The rum brand Sailor Jerry sold a million cases for the first time this year, second only to to longtime category leader Captain Morgan. The company credits its revamped marketing strategy, centered on Norman “Sailor Jerry” Collins — the renowned American tattoo artist that it is named after. Sailor Jerry has also ditched TV and […]