October 27, 2020

Stores tricks 2

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Stores use plenty of tricks to get you to spend more money. Here are some of the most common.

Part 2

By Jessica Tyler From Business Insider

Stores of all kinds use tricks to encourage shoppers to spend more money.
Some of these tricks include using calming music and placing pricey items at eye level.
You can become a better shopper by knowing these tricks and avoiding spending more than you plan to.
Supermarkets, restaurants, department stores and boutiques all use similar techniques to get customers to spend more.

Stores are all very carefully designed. Every aspect, from the music playing to where items are placed, is specifically chosen to prompt customers to spend more money.

To become a more savvy shopper and save some money next time you head to the mall, pay attention to these tricks that stores use to get you to spend more money:

Pricier items are at eye level.
AP Images / LM Otero
Stores place what they want you to buy right at eye level so that you have to see them and end up being more tempted to buy them.

Free samples tempt you to buy more.
Jessica Tyler/Business Insider
Free samples encourage shoppers to buy what they tasted, because people tend to feel guilty if they take free samples and don’t buy the product. It also opens shoppers up to trying things they otherwise wouldn’t have bought.

Small stores are designed to feel big.

Bigger stores are more comfortable to shop in, so even smaller stores aim to feel spacious to encourage customers to spend more time in-store.

The checkout aisle is stocked with tempting items.
OrelPhoto / Shutterstock.com
Stores stock up the front of the store with candy, magazines, and other small products that prompt last-minute buys.

Some stores will have you download apps.
YouTube
Smartphone apps send a constant flood of notifications to people’s phones with special deals and alerts. They encourage people to shop online or in-store right away to get the best deals, even if they didn’t plan on shopping.

Other stores use email newsletters and subscriptions.
Shutterstock
Likewise, email notifications encourage people to go shopping as soon as possible so they can get the best deals.

Stores offer free shipping after you spend a certain amount.
Joe Raedle/Getty Images
If you spend $35, but a store is offering free shipping if you spend $50 or more, most people will spend the extra $15 to avoid paying $5 of shipping.

Source: Cheatsheet

Items are marked as 99 cents instead of $1.
Justin Sullivan/Getty
Products are tagged at $1.99 instead of $2.00, because people tend to round down if they see the 99 cents.

Source: Fast Company

One-click ordering makes it easier to buy more.
Matt Cardy / Stringer / Getty Images
People tend to impulse-buy more when they don’t spend 10 minutes filling out their card info and thinking about what they’re buying, so with one-click ordering, it’s easier to spend without thinking.

Source: Cheatsheet

Stores offer guaranteed refunds and free returns.
Jessica Tyler/Business Insider
Returns and refunds take the risk out of buying, because if you don’t like the product, it can be returned for free and you’ll get your money back.

For more on this story go to: http://www.businessinsider.com/save-money-by-knowing-these-tricks-stores-use-2018-3?utm_source=feedburner&amp%3Butm_medium=referral&utm_medium=feed&utm_campaign=Feed%3A%20businessinsider%20(Business%20Insider)

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