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Reasons why personalized business cards are still very important

Certain people might think that handing out customized business cards is old-fashioned. But, in reality, it is an excellent way of creating a pleasant and long-lasting impression of your business. We have become so digital-minded lately, that we have lost the appreciation of old-school and personal touch. But, whenever someone gives us their card, it always touches our hearts and becomes a memorable thing.

Apart from being memorable, the business cards gives quick idea of our company to the people we give them to. Just because business cards still hold a spot in hearts, some companies make custom business cards online. They can make your cards in a way that will speak for themselves and show everyone your unique personality.

Two reasons why you should use personalized business cards for your business:

  1. They make you stand out: having a personalized business card can reflect the personality of your business and you. A personalized card will stand out in a world full of digital marketing and the commonly designed business cards. Black ink on a white background is not what makes a business card unique; instead, it is shaped in the shape of your company’s logo with embossed information like the company’s name, card holder’s name, and contact info is what we call unique.
  2. Develops deeper connections: just by having a card that was created by keeping your business in mind is an essential step towards showing the world what your brand is about. This way, you can also create deep connections with your potential customers and your clients. A well-designed business card can create a conversation point among you and anyone who has an appreciation of what you do/your company. 

Personalizing ideas for business cards:

Now that you know that personalized business cards have more potential to help your business grow, you should also know about ideas that can give your card a touch of personalization. 

  1. Use your logo: your logo is a trademark of your company. One look at the logo, and people will know to which company the card belongs. You can either put the logo in a corner but, we suggest giving it the main stage and put it in the center as a central focal point.
  2. Use colors to show your creativity: the use of colors is the easiest and quickest way to grab someone’s attention. When you ask a company to design a business card for you, make sure thy use colors and designs in a balanced way. You can use the scientific color wheel to pick up the most relevant colors for your brand or choose colors according to your logo. Afterwards, design the card in a way that makes people welcomed warmly and respectfully.
  3. Use the power of touch: we live in an era in which everything is either artificial intelligence or virtual reality that we have forgotten how texture and touching things feel. The same goes for business cards; when you give someone your card in person, it is like novelty. Which then makes people trust your brand. Using a different type of card material, embossing the text, adding 3D elements on the card, using stencils, etc. can provide the feeling of touch that excites people.

4. Use Material other than paper: paper cards are now in the past, and many fantastic materials can be used to do business. For example, if you run a furniture business, you can make a card with wood with intricate cutwork carving. Such a card will make your customers want to visit your furniture studio to see that if you are so creative on a business card, how creative your actual work will be on the furniture. Other card materials that can be used are stainless steel, metal, plastic, fabric, and clear business card design.

5. Use interaction in cards: cards just don’t have to be business cards; they can also be created into some small and handy activity. You can create your card as a bookmark, a bottle opener, as a screwdriver, a chopstick holder, or can also make them in a small puzzle. A little touch of interactivity can really up your game and make your card a memorable one.

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