January 19, 2021

RBC Royal Bank launches new campaign to highlight acts of kindness across the Caribbean

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PORT OF SPAIN (TRINIDAD AND TOBAGO) – NOVEMBER 11, 2020 — Royal Bank of Canada (RY on TSX and NYSE) (“RBC”) today announced the launch of Caribbean Acts of Kindness – a new campaign designed to highlight the everyday acts of kindness helping individuals and communities navigate through the coronavirus pandemic.

“History shows us that quite often, the darkest times can often bring out the best in people,” said Rob Johnston, Head of Caribbean Banking, Royal Bank of Canada. “Over the past eight months, every single one of us – and everyone we know – has experienced a tremendous amount of change, uncertainty, and disruption as a result of the coronavirus pandemic.”

“However, through these difficult times, there have been pockets of light in the form of compassionate gestures, community involvement, and genuine acts of goodwill. Times like these often cause us to better notice the everyday acts of humanity that can bring a smile to our faces and brighten up our days.

“We want to share those stories.”

The Caribbean Acts of Kindness campaign will highlight the random acts of kindness performed by members of the public and RBC employees that have helped individuals and communities over the past eight months. As part of the campaign, RBC will place story highlights in local papers, share stories through social media, sponsor call-in radio segments for members of the public to share their stories, and recognize individuals with “Surprise and Delight Awards” – with donations being made to their respective charities.

“From providing groceries to those in need, to helping our frontline workers, people are making a difference and showcasing our resilient Caribbean spirit,” added Johnston. “Let’s celebrate these incredible acts of kindness, generosity, and ingenuity across the region.”

Individuals can visit RBC at www.facebook.com/RBCCaribbean to share their stories and read about others by visiting www.rbc.com/actsofkindness. The campaign runs between now and December 13.

About RBC in the Caribbean

With more than 110 years of dedicated service to the region, RBC has a presence in 17 countries and territories, with 52 branches and over 3,200 employees serving nearly one million clients. As one of the Caribbean’s leading diversified financial services companies, RBC provides personal and commercial banking, wealth management, corporate and investment banking, insurance and trust and asset management services to a wide range of clients, including individuals, small businesses, general commercial entities, regional and multi-national corporations and governments. For more information, please visit rbc.com/caribbean.

About RBC

Royal Bank of Canada is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance. Our success comes from the 86,000+ employees who bring our vision, values and strategy to life so we can help our clients thrive and communities prosper. As Canada’s biggest bank, and one of the largest in the world based on market capitalization, we have a diversified business model with a focus on innovation and providing exceptional experiences to our 16 million clients in Canada, the U.S. and 34 other countries. Learn more at rbc.com.

We are proud to support a broad range of community initiatives through donations, community investments and employee volunteer activities. See how at rbc.com/community-sustainability

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