July 1, 2022

MPE CARIBBEAN REPORT NEWSLETTER – APRIL 25, 2022

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The MPE Caribbean Report Newsletter is a newly launched product offering travel, tourism, Caribbean and global news in a newsletter format. To share stories, information or intelligence, contact us at [email protected].

Seatrade Cruise Global to open in Miami Beach

A fantastic flashback to Seatrade two years ago, where U.S. Virgin Islands dancers dazzled and delighted

Thousands of cruise industry and tourism professionals are expected to attend this week’s Seatrade Cruise Global convention, which will focus on emerging trendsinteractive technology and optimized B2B networking

What to expect: 

  • Seatrade Cruise Global is the industry’s leading annual B2B event
  • It will be held at Miami Beach Convention Center – April 25-28, 2022
  • Visionaries, experts and like-minded professionals will collaborate on advancements towards recovery from the pandemic, and building a blueprint for a reimagined future



  • New sessions added to the conference program include: Bucket-list Voyages; A Look at Cruising PR and Communications; Diversity, Equity and Inclusion

To learn more, visit seatradecruiseglobal.com.

Sandals expands in St. Lucia

Credit: sandals.com
Marking 30 years of operation in St. Lucia, Sandals Resorts International (SRI) has a grand vision for its investment strategy in the island

*Executive Chairman Adam Stewart expressed SRI’s commitment to working with local government to make real the promise of tourism in St. Lucia, and gave credit to the “friendly, hardworking and industrious” people of the island nation

*Sandals Halcyon Beach will add 25 stunning new rooms in February 202320 beachfront, two-story villa rooms, and 5 Rondoval™ suites, the signature Sandals category  

*Expansion at Sandals Regency La Toc will include a new Sandals Resorts innovation, a village, comprised entirely of 20 Rondoval suites 
*Opening in 2023, the village is a “resort within a resort”concept built adjacent to the golf
course

*Projects are anticipated to add more than 350 construction and trade jobs and 120 illustrious butler positions, with training provided by the Guild of Professional English Butlers

*Stewart believes SRI’s strategy can benefit St. Lucia by increasing demand, generating longer stays, and raising the standard of living

Fantastic Facts: St. Lucia

Credit: Saint Lucia Tourism Authority

Fantastic Facts about St. Lucia

  • The dramatic and majestic Piton Mountains have UNESCO World Heritage status
  • 2 Nobel Laureates (economist Sir Arthur William Lewis and the poet and playwright Sir Derek Walcott) hail from St. Lucia; more per capita than any other nation
  • All beaches on ‘Helen of the West’ are public
  • The country’s national bird, the Saint Lucia Parrot, was once threatened with extinction, but thanks to conservation efforts, its numbers have increased significantly
  • Sulphur Springs, near Soufrière, is home to world-famous mud baths and the only “drive-in” volcano in the world; the last recorded eruption of the dormant volcano was in 1766
  • Known widely for its appeal as a romance destination, St. Lucia is also a haven for adventure seekers, with opportunities for experiencing thrills by land, sea or air



  • The island’s exciting cuisine and dance traditions reflect its unique heritage and culture – a mélange of Caribbean, African, European and Asian influences

Barbados tourism chief earns doctorate

Credit: Instagram/thraenhart

Congratulations to Jens Thraenhart, the new CEO of Barbados Tourism Marketing Inc., for recently earning his doctorate degree in hotel and tourism management from The Hong Kong Polytechnic University. 

MPE applauds the German-Canadian tourism executive, who is applying his extensive international experience to continue guiding Barbados tourism onto a sustainable growth path. 

Digital Digest

SEO vs SEM. What’s the difference and why should it matter to your business?

SEO = Search Engine Optimization. This is a set of organic techniques and development optimizations implemented to increase a site’s visibility on the organic Google search ranking. 

SEM = Search Engine Marketing. This is paid advertising to increase the visibility of a website by bidding on the most relevant keywords. SEM functions on a Pay-Per-Click model.

SEM is instant and SEM campaigns offer control and optimization based on the bid and keywords used. You can spend as much as you want for as long as desirable.

SEO takes time, effort and planning with results controlled by Googles mechanism of crawling, indexing and ranking. It offers continuous value. 

To increase traffic and maximize ROI, the ideal solution is a mix of organic and long-term SEO efforts coupled with strategic SEM activations.

MPE Caribbean Report

For video click HERE

Catch the April 22, 2022, edition of the MPE Caribbean Report, in which we share the latest in West Indies cricket.

MPE partners with The Æternals on Earth Day

For video click HERE

On Earth Day this past Friday, MPE applauded and partnered with The Æternals, uniting around the theme “Invest in Our Planet”. The Æternals is the first NFT to combine beautiful 3D digital art, interactive gamification, and metamorphosis with tangible social impact and a custom impact measurement framework.

Marketplace Excellence Corporation (MPE) is a global public relations, marketing and media company.

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