July 24, 2021

Maxxis joins Scotiabank CONCACAF Champions League as official tire sponsor

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maxxis-tires-7Miami (Monday, March 3, 2015) – The Confederation of North, Central America and Caribbean Association Football (CONCACAF) and its commercial partnership agency, Traffic Sports, announced today that Maxxis, a leading international tire company, has signed on as the official tire sponsor of the Scotiabank CONCACAF Champions League.

“We are excited to welcome Maxxis as an official sponsor of the Scotiabank CONCACAF Champions League,” said CONCACAF General Secretary Enrique Sanz. “As the top tournament for club teams in the region, the Champions League has proved its world class level. That standard is mirrored by Maxxis’ impressive international standing in the tire business.”

Maxxis, an international tire producer and distributor with operations on four continents, joins the Scotiabank CONCACAF Champions League as Official Tire Sponsor, with rights to use of Scotiabank CONCACAF Champions League marks, promotional rights, activation rights at stadia throughout the region, televised signage, and branding in official tournament media and materials.

“In Maxxis we are honored to be the official tire sponsor of the prestigious soccer tournament, the Scotiabank CONCACAF Champions League,” said Paul Huang, Director of the Maxxis Latin American Division. “We understand that this is the perfect opportunity in the sport scenario and for soccer fans to know our commitment to provide 100 percent quality, 100 percent service and 100 percent trust.”

“Maxxis has been involved in soccer in the Americas for many years, including this past cycle of CONCACAF World Cup Qualifying,” said Aaron Davidson, President of Traffic Sports, the commercial partnership agency for CONCAC AF. “So today it’s very fitting that one of the true champions of soccer in our region is truly becoming the tire of champions, as the official tire of “Our Scotiabank CONCACAF Champions League.”

The quarterfinals of the 2014-15 Scotiabank CONCACAF Champions League resume tonight, when CF Pachuca visits Impact de Montreal in a decisive return leg matchup in Canada. On Wednesday night two more semifinal spots are on the line, when Mexico’s Club America hosts Costa Rica’s Saprissa, and DC United receives LD Alajuelense, also of Costa Rica, in Washington, DC. On Thursday night, the final 2014/15 semifinalist will be decided in Costa Rica, as CS Herediano plays host to Honduras’ CD Olimpia.

The 2015/16 edition of the annual tournament will begin in August, with 24 clubs from countries across North America, Central America and the Caribbean once again competing for the title. The seasonal winner of the Scotiabank CONCACAF Champions League earns the Confederation’s berth in the annual FIFA Club World Cup.

CONCACAF “The Confederation of North, Central American and Caribbean Association Football” is one of six continental confederations of FIFA (Fédération Internationale de Football Association) and serves as the governing body of football in this part of the world. It is composed of 41 national associations, from Canada in the north to Guyana, Surinam and French Guiana in the south. For more information please visit www.concacaf.com.

About Maxxis
One of the world’s top 10 tire brands, Maxxis delivers high-quality tire products to customers in 180 countries and employs more than 30,000 people. Through the years since its founding in 1967, Maxxis has become known for its commitment to excellent products and customer service. To learn more about Maxxis please visit www.maxxis.com.

About Traffic Sports
Traffic Sports, founded in Sao, Paulo, Brasil in 1980, is one of the leading sports groups in the world. Traffic’s global headquarters continue to be in Sao Paulo with regional offices in Miami (USA), Amsterdam (The Netherlands) and Lisbon (Portugal). Over the past three decades, Traffic has organized and/or commercialized most of the official international soccer events in the Americas and today holds select exclusive commercial rights to the following premier properties in the region: Copa América, CONCACAF Gold Cup, Copa Libertadores, CONCACAF Champions League, CONCACAF World Cup Qualifiers, Copa do Brasil and the North American Soccer League (NASL). Traffic also owns the following professional soccer clubs: Carolina RailHawks (NASL) and Estoril (Portuguese First Division). For more information, visit www.trafficsports.com

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