May 16, 2021

Keurig Green Mountain selling itself / Calorex names new marketing manager

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Keurig Green Mountain selling itself for $13.9b to private-equity company

screen-shot-2015-12-07-at-9-08-32-amBy Ashlee Kieler From

If you thought that cup of coffee you picked up on the way to work this morning cost a pretty penny, then can you imagine how the much one of the biggest names in the coffee biz would go for? Well, if you guessed $13.9 billion, then you should probably go buy a lottery ticket, as that’s how much Keurig plans to sell itself for.
Keurig Green Mountain announced Monday that it has agreed to a $13.9 billion sale to an investment group led by JAB Holding Co – the company behind names like Caribou and Peet’s Coffee & Tea, The Wall Street Journal reports.
In addition to bringing Keurig closer to its caffeine-selling brethren, its new owners include Mondelez – the maker of Oreos and Trident gum. Additionally, JAB Holding counts OPI nail polish and the Jimmy Choo brand of shoes in its roster of investments.
JAB Holding Co. says it plans to operate Keurig as an independent subsidiary with the same management team and employees currently in place.
The WSJ reports that Coca-Cola, which has a 17% stake in Keurig, fully supports the transaction and that the deal was unanimously approved by Keurig’s board.

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Calorex names new marketing manager
anne-guerrero-lr.JPGFrom HVR
Calorex has appointed Anne Guerrero as its new marketing manager to further develop its brand identity and spearhead online campaigns.

She joins the company from her role as marketing manager at publishing company, Cayman Free Press, based in the Cayman Islands. Prior to that, she worked at London-based investment bank Dresdner Kleinwort, where she spent ten years as an account manager within the communications department, working directly with the marketing team.

Anne has extensive marketing knowledge and has already developed a company re-branding initiative, including improvements to the website and an extensive social media strategy.

Looking ahead to next year, she will play a key role in promoting Calorex’s vast portfolio of heat pump and dehumidifier products.
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