From Jeffrey Group

Enterprise Rent-A-Car recently announced that it has signed a new three-year agreement to continue as an Official Partner of the UEFA Europa League. The sponsorship of one of UEFA’s most prestigious European club football competitions will continue through to the UEFA Europa League Final in 2021.

LONDON Feb. 27, 2018 – Enterprise Rent-A-Car recently announced that it has signed a new three-year agreement to continue as an Official Partner of the UEFA Europa League. The sponsorship of one of UEFA’s most prestigious European club football competitions will continue through to the UEFA Europa League Final in 2021.

The UEFA Europa League is contested by clubs from 55 countries across Europe and each season attracts a cumulative global TV audience of 980 million. The partnership with the world’s largest professional club football competition gives Enterprise Rent-A-Car the opportunity to increase its global brand awareness, build consumer loyalty and engage with its markets across Europe.

Since the start of the partnership in 2015, Enterprise Rent-A-Car, which is part of the world’s largest car rental company, Enterprise Holdings, has built considerable brand equity with fans across Europe by launching both pan-European and individual market promotions each season. Enterprise Rent-A-Car is currently running a competition that will see some lucky football fans travel to a match with either Marcel Desailly, Robert Pirès or Christian Ziege as ‘Backseat Pundits’ to provide insight into forthcoming matches. In addition, Enterprise Rent-A-Car offers fans of the UEFA Europa League discounts when they rent a vehicle in Europe.

Commenting on the announcement, Guy-Laurent Epstein, Marketing Director of UEFA Events SA, said: “Enterprise Rent-A-Car became one of our partners in 2015 and we are really pleased to continue the relationship for another three years and hopefully beyond. We have been impressed by how quickly they have understood football fans and integrated the sponsorship into their business, which we believe will grow with the strategy they have in place following the renewal. We look forward to working together to further build the trusted fan base across Europe and help with their marketing initiatives, such as the ‘Backseat Pundit’, to bring the UEFA Europa League competition to life.”

Jim Stoeppler, Vice President of European Brand Marketing at Enterprise Rent-A-Car, added: “We are delighted to renew our UEFA Europa League partnership and build on the success of the first three years as we continue to invest and grow in Europe. Sport has played a key role in the growth of Enterprise Rent-A-Car globally, and the UEFA Europa League has enabled us to connect with a large audience of European car rental customers through the world’s number one passion, football.

“We have been able to demonstrate our commitment to delivering excellent customer service by engaging fans and supporting them on their journeys across Europe with special car rental rates. Enterprise Rent-A-Car has also been able to bring the UEFA Europa League closer to many fans by providing access to tickets, VIP match day experiences, trophy days and the chance to meet some of the game’s legends. We look forward to continuing our relationship with UEFA and helping more fans follow their teams across Europe.”

Enterprise Rent-A-Car becomes the third Official Partner of the UEFA Europa League for the 2018-21 commercial cycle, following the renewal of Amstel, and Kia Motors, who have become a new Official Partner to the competition.

 

About Enterprise Holdings

Enterprise Holdings – through its integrated global network of independent regional subsidiaries and franchises – operates the Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car brands at more than 9,900 fully staffed neighbourhood and airport locations. The company and its affiliate, Enterprise Fleet Management, together offer a total transportation solution, including extensive car rental and car-sharing services, truck rental, corporate fleet management and retail car sales. Combined, these businesses accounted for more than $22.3 billion in revenue and owned nearly 1.9 million vehicles throughout the world in fiscal year 2017. Enterprise Holdings’ regional subsidiaries and Enterprise Fleet Management currently employ more than 100,000 worldwide.

In total, the annual revenues of Enterprise Holdings and Enterprise Fleet Management rank near the top of the travel industry, ahead of many airlines and most cruise lines, hotels, tour operators and online travel agencies. Enterprise Holdings currently is ranked as one of America’s Largest Private Companies. In addition, among all North American car rental companies, it has the lowest leverage ratio and is the only one with an investment-grade rating. Furthermore, if it were publicly traded, Enterprise Holdings would rank on Fortune’s list of the 500 largest American public companies. In addition, Enterprise Holdings not only accounts for the largest airport market share in the U.S., but its domestic rental fleet also is one of the newest in the industry. The company’s affiliate, Enterprise Fleet Management, provides full-service fleet management to companies, government agencies and organizations operating medium-sized fleets of 20 or more vehicles, as well as those seeking an alternative to employee reimbursement programmes. Other transportation services marketed under the Enterprise brand name include Enterprise CarShare, Enterprise Rideshare, Enterprise Car Sales, Enterprise Truck Rental, Exotic Car Collection by Enterprise, Zimride by Enterprise, Enterprise Flex-E-Rent and Enterprise Car Club.

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