The Beach Road Trip –The Ultimate Destination

September 19: Celebrating 5 years of success, the Beach Road Trip (BRT) Weekend is anticipated to be an all-inclusive weekend filled with a plethora of people, food, music, major attractions, and surprises. BRT Weekend is scheduled to take place on November 4-6 in the Florida Keys. Each day will play host to two main events — one during the earl

y afternoon and the other in the evening. So what makes BRT Weekend different from other “party weekends”?

BRT Weekend attracts thousands of patrons and interestingly enough many of them are non- Florida residents. This is a result of the event founder, Hans Mullings, who took his marketing strategies outside of Florida in order to hold launch parties for BRT in Toronto, Los Angeles, Atlanta, Washington D.C., and New York City. These launches consisted of entertainment by one of BRT’s DJs, endless giveaways, and a personal meet and greet with Mr. Mullings. “I love to interact with BRT supporters and prospect patrons. It’s best if they see me on the ground working than as a representative”, confirms Mr. Mullings. On the other hand, Mr. Mullings is not the only face of BRT. There are dozens of BRT “ambassadors” throughout the Caribbean, the US, and Europe. These individuals host events, sell BRT tickets, and engage
their network into the BRT Weekend brand. The personal connection BRT Weekend Founder & CEO, Hans Mullings has proved its success. This year, around 80% of the hotels in the Florida Keys are nearly booked to capacity because of BRT and its anticipated line up and festivities.

The beginning of the weekend is comprised of a sunlight bathed pool party and a Hawaiian Luau during the evening. On November 5th, there will be an extreme ‘Wet & Wild’ party during the afternoon, and an eclectic Glow bash as the sun begins to set over the horizon. Sunday, November 6th, will start off with a ‘Breakfast’ Party, where fans will be able party over breakfast meals and bottomless mimosas. Later on that evening, there will be a formal ‘All White’ beach wear party. Not forgetting, that BRT is an allinclusive destination, food and drinks are free and limitless all weekend. Intertwined with themes, food and drinks you will find a spectacular fireworks show and performances by an internationally renowned Reggae artist, Soca artist KES, DJ Private Ryan, and Stone Love Movement.

BRT Weekend has grown to be one of the Florida Keys’ major attraction. Many of the Islands’ residents join the festivities and in doing so, forge new friendships with the various BRT supporters. In fact, the BRT has been creating all sorts of bonds allowing a melting pot effect to take place. The diversity of the weekend would display a wide range of nationalities, including individuals from Holland, Sweden, United Kingdom, Canada, The Bahamas, as well as Trinidad and Tobago just to name a few.

BRT Weekend strives to provide the best and safest partying experience one could ever imagine. It’s culture that will be easy for anyone to synonymize with. The vibes will be unimaginable; many would describe it as the biggest series of events in the Florida Keys. The memories will last a lifetime.

BRT Weekend is made possible by Hans Mullings and sponsors such as Monster Energy Drink. For more information on BRT, visit www.brtweekend, Facebook and Instagram @BRTweekend or call 754-234-1341.

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