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Corona Cero encourages fans to embrace ‘Golden Moments’ in first Olympic Games−inspired campaign

International Olympic Committee

17 June 2024 – Corona Cero, the global beer sponsor of the Olympic Games, launched a new campaign to encourage fans to embrace the ‘golden moments’ that occur not only at the Olympic Games, but in everyday life as well. The ‘For Every Golden Moment’ platform marks the no-alcohol brand’s inaugural Olympic Games activation since its brewer, AB InBev, became a Worldwide Olympic Partner in January this year.

By highlighting the emotion of golden moments from Olympians at the Games and more, the campaign draws parallels from real Olympic golden moments and creates analogies of golden moments that are experienced by everyone in their daily lives. From breaking records to taking in beautiful sunsets, the platform aims to remind consumers of the power of these meaningful moments.

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The ‘For Every Golden Moment’ campaign will be launched in more than 40 markets globally, featuring campaign films, social media activations, out-of-home advertising, experiential events and trade promotions. Olympic-themed bottles will also be available in select markets worldwide.

“As the first-ever global beer sponsor of the Olympic Games, Corona Cero, with its ‘For Every Golden Moment’ campaign, offers a fresh perspective on celebration for fans and athletes around the world. Together, we strive to promote sports and moderation, contributing to a better world.”

Anne-Sophie Voumard, Managing Director, IOC Television and Marketing Services

Committed to creating a better world

AB InBev became a Worldwide Olympic Partner in January 2024, with Corona Cero zero-alcohol beer becoming the global beer sponsor of the Olympic Games.

The partnership aims to highlight the shared commitment of the IOC and AB InBev to promote responsible consumption and build a better world.

Both AB InBev and the IOC are committed to creating a better world for athletes, fans and consumers around the world by actively contributing to the United Nations Sustainable Development Goals. Sustainability is important to the AB InBev business because brewing its renowned beer brands depends on a healthy, natural environment.


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