December 7, 2023

Cayman startup, Barefoot Journeys selected to attend 2022 International Luxury Travel Market (ILTM) in Cannes alongside global travel buyers

Cayman’s newest travel startup Barefoot Journeys has confirmed their attendance, among a select group of global travel advisors at the 2022 International Luxury Travel Market (ILTM) in Cannes. The prestigious invite only event will see Barefoot Journeys place the Cayman Islands firmly on the map as a provider of some of the world’s best luxury travel experiences. 

Speaking of receiving luxury travels most coveted invite, Lidiya Ivanova, Co-Founder & CEO of Barefoot Journeys said; 

We are honored to be recognized as a best-in-class provider of luxury travel. Our team works tirelessly to ensure Barefoot Journeys’ advisors take part in social and educational global events that allow us to stay cutting edge in the travel market.  Through our affiliation with Travel Edge we are able to partner with some of the world’s leading luxury brands, gain access to new luxury destinations and offer a truly unique curated experiences. Our clients entrust us with creating the trip of a lifetime with no two trips ever the same and such partnerships are what allows us to better represent and anticipate our clients’ needs so they have the best experience possible”.

“As a family-owned business, family travel is at the core of our specialties and we ensure we provide families with support before, during and after their vacations. Our high service level and client engagement is a priority here at Barefoot Journeys as we understand the stress that travel can bring. It is really important for Barefoot Journeys to be represented at such illustrious industry events as ILTM, showcasing how diverse Cayman and its residents are.,” explained Ivanova. “Just this summer we had families go far and wide and tick off bucket list items. Great partner relationships and unique exposure opportunities are what sets us apart and allows us to offer something unique. To name a few, this summer’s client trip highlights include an 8-day Kilimanjaro ascent, wellbeing retreat in the Dolomites, an immersive father & kids road trip through Northern Spain, Honeymoon in Thailand as well as a 3-week Safari in Tanzania, Kenya and Ethiopia for a group of friends. 

Speaking of her experience with Barefoot Journeys, Ruth Gustafsson said; ‘I used Barefoot Journeys to organize the trip of a lifetime for me and my daughter to climb Kilimanjaro. From the beginning their attention to detail was incredible and their knowledge around this experience put us at ease, they were in contact with us consistently and everything ran smoothly. We had the best trip ever’ 

Acknowledging the importance of partnering with ILTM, Baron Jacob, Co-Founder of Barefoot Journeys said; “Taking part in ILTM Cannes is crucial because it heightens our advisor’s level of engagement by strengthening their existing connections with some of the world’s foremost luxury travel providers that ultimately benefit our clients and allow us to discover lesser-known boutique hotels. How wonderful to be face-to-face at an exclusive conference, amongst the best in the industry making meaningful connections that extend beyond the mutual interest in travel, as well as getting the Cayman Islands on partners’ radar as an important travel buyer”. 

“When both Lidiya and I received personal invitations to attend ILTM Cannes, we jumped at the opportunity to get it confirmed same day. As advisors working from Cayman, but sending clients worldwide we realize how important it is to invest the time to attend this type of events!” Geri Lyutskanova, travel advisor at Barefoot Journey said; “Having personal connections to suppliers are invaluable, and for two of us to represent Barefoot Journeys and Cayman it means we get double the exposure as all appointments are 1:1” 

To find out more about Barefoot Journeys travel services and tailored offerings or book a bespoke trip, visit or contact [email protected]  / +1 345-917-1836

About Barefoot Journeys 

Barefoot Journeys is a family-owned travel business established in January 2020 by founders Lidiya Ivanova and Baron Jacob. Barefoot Journeys specializes in a range of personalized travel concierge services based on the preferences, needs and budget of individual and corporate clients. From curated family vacations, multiple travel destinations and activities, to private chartered flights and group corporate travel, Barefoot Journeys can create a bespoke travel offering to suit you. 

About International Luxury Travel Market (ILTM)    

ILTM is a global collection of invitation-only events that brings together leading international buyers to meet and discover the most luxurious travel experiences. Each event introduces an unrivalled selection of luxury travel brands to ILTM’s extensive network of hand-picked luxury travel advisors, through bespoke appointment programmes and networking sessions. Alongside the global flagship events in Cannes and Asia Pacific, ILTM has three core local events: ILTM Arabia, ILTM Latin America and ILTM North America.

The invitation-only event will draw several hundred travel advisors to Palais des Festivals et des Congrès in Cannes – this December 5-8.

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